:-)
I haven't seen the 60 minutes piece, but I think the idea is that hormones help set things in place. That was alluded to in the long article we read back towards the beginning (can try to find that specific part).
But do you remember the part about how some people are born with both male and female sexual organs, and what has been done historically is that the male organs were removed (:!
and the child was raised as a girl.
What they found is that these "girls" almost always had "male brains" -- they were attracted to women, they hated to wear dresses, etc., etc. These were people who were treated with female hormones and given every environmental cue to act like girls -- but it didn't happen.
Bodies can be adjusted, skin can get softer, breasts can even grow, but brains are set and it takes a lot more to get them to change.