THIS is becoming the story of our time.
https://www.alternet.org/media/editorial-googles-threat-democracy-hits-alternet-hard
Excerpt:
The story we are sharing with you is very disconcerting for independent media and America’s future, and frankly unprecedented in AlterNet’s history.
It may be hard to imagine anything scarier than Donald Trump’s presidency. But this problem is actually bigger than Trump, and it is a situation that certainly helps him. This story affects you too, in ways you may not fully be aware of—in fact, it affects our whole media system and the future of democracy.
The New Media Monopoly Is Hurting Progressive and Independent News
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The story is about monopoly on steroids. It is about the extreme and unconstrained power of Google and Facebook, and how they are affecting what you read, hear and see. It is about how these two companies are undermining progressive news sources, including AlterNet.
In June, Google announced major changes in its algorithm designed to combat fake news. Ben Gomes, the company’s vice president for engineering, stated in April that Google’s update of its search engine would block access to “offensive" sites, while working to surface more “authoritative content.”
This seemed like a good idea. Fighting fake news, which Trump often uses to advance his interests and rally his supporters, is an important goal that AlterNet shares.
But little did we know that Google had decided, perhaps with bad advice or wrong-headed thinking, that media like AlterNet—dedicated to fighting white supremacy, misogyny, racism, Donald Trump, and fake news—would be clobbered by Google in its clumsy attempt to address hate speech and fake news.
The Numbers Are Striking
We have had consistent search traffic averaging 2.7 million unique visitors a month, over the past two and a half years. (Search traffic makes up 30-40 percent of AlterNet's overall traffic.) But since the June Google announcement, AlterNet’s search traffic has plummeted by 40 percent—a loss of an average of 1.2 million people every month who are no longer reading AlterNet stories.
AlterNet is not alone. Dozens of progressive and radical websites have reported marked declines in their traffic. But AlterNet ranks at the top in terms of audience loss because we have a deep archive from 20 years of producing thousands of news articles. And we get substantial traffic overall—typically among the top five indy sites.
So the reality we face is that two companies, Google and Facebook—which are not media companies, do not have editors or fact-checkers, and do no investigative reporting—are deciding what people should read, based on a failure to understand how media and journalism function.