I have to say, I love the new Nike ad campaign featuring Colin Kaepernick.
Believe in something. Even if it means sacrificing everything.
On second thought, I wish they had come up with better copy. It sounds a little tacky. But, of course, it is carefully calibrated by very smart marketing people to have the a very specific reaction.
This is a brilliant advertising campaign. Nike gets name recognition and gratitude from a big part of its target demographic. They will also get credit for being part of a social discussion (although I am too cynical to believe this is more than a brilliant marketing move).
But still it is a great thing. It gets middle-aged angry White people to advertise their product for them for free. The boycott is great for them; trading aging White people for young, diverse athletic people. Not at all bad for their brand.
Good for you Nike.