@maxdancona,
How does this get the angry middle-aged people to advertise their product. What a rude statement. No I am not of that classification, however, you don't have to be in that group or even if you are, why not advertise NIKE?
Unless they are still using cheap outsourced manufacturing and child labor or places where labor laws do not exist. The B company status is what this person is doing and NIKE is known for strategy marketing - so you are right about their target. I am not a boomer or a millennial, but I look to see what the company gives back before I buy.
Hopefully, even if it is a ploy, it makes a difference where it is needed.
thanks for your time.