@Eorl,
Imagine my disappointment when I read that you didn't agree with me!
While I'm sure that there are plenty of people who think using "Redneck" is cute, I'm also sure that there are plenty of people who used to think using "colored" or even "nigger" was cute.
I am also sure that there are people who use "Redneck" with the same malicious intent as those who use "nigger." Ms Garafola for one.
I am also sure there are plenty of people in this country (mostly young people) who would be hurt by someone declaring that they are a "Geek," "Nerd," "Dork," or "Dweeb."
The fact that you, and others, refuse to see how derogatory, and malicious labels are all the same proves my point.
Some blacks have embraced "nigger," but the rest of us can't use it. Some Southern working men have embraced "Redneck" and so the rest of us can use it, just as we can use "Geeks," because some of the kids who this label has been used to insult have embraced it.
Spare me your distinctions without difference.