"Dubbed the "Billification" of Sen. Clinton's campaign by some insiders, Mr. Clinton has become something of a strategist-in-chief in recent weeks. He has been pushing for harder and sharper attacks on Sen. Obama. [..]
Mr. Clinton has placed several of his own aides at headquarters, including his former lawyer and a bevy of strategists. Known as a bad loser, Mr. Clinton privately buttresses his wife's drive to push on, telling her, according to aides: "We're not quitters."
On his own daily message calls, advisers say, he implores: "We've got to take him on every time." At the Clintons' Washington, D.C., home recently, these people say, he reviewed possible TV spots and told ad makers to be more hard-hitting, faster and harsher.
Mr. Clinton also told the campaign to double the number of his daily appearances. "Look at this schedule -- you've got me down for four events," he said the week before Pennsylvania's primary, according to one operative. "Give me six, eight a day. Get me to the suburbs where I can make a difference." [..]
His role has come at a cost -- to morale among some campaign staff, relations inside the Democratic Party and with African-American leaders, and in the view of some, his own legacy. He has lost considerable credibility with many party leaders, who, as "superdelegates" to the party convention, will be crucial in determining who is the Democratic presidential nominee. [..]
[Hillary's] new campaign manager, Maggie Williams, has worked to ensure that Mr. Clinton's role is "managed" in an attempt to prevent costly remarks.
To accomplish this, the campaign provides a daily briefing to Mr. Clinton with a message of the day or the week. This past week, he carried index cards with questions the campaign had received and wanted him to address on health care and other hot-button issues. [..]
In North Carolina this past Wednesday, Mr. Clinton hit rural and suburban areas, running several hours late most of the day because he stayed at each event to shake nearly every hand of lingering voters. "If you're not ready to vote for Hillary, then I'm going to keep talking," he said at one stop.
In Asheboro, Annette Milon, a 65-year-old retired housekeeper who waited four hours, burst into tears when Mr. Clinton appeared. "I love him, I love her," Ms. Milon said, and shook his hand afterwards.
"I shook his hand when he came through here running for president," said Lloyd Wright, who works for Orange County's public-works department. "I wish it was him running now."
Mr. Clinton promises something he says is even better. "For this time in our history, I believe that Hillary will be a better president than I was," he told the Asheboro crowd.
Not all the hastily arranged appearances for the ex-president have maximum impact. This past Monday, in Greensburg, Pa., so few people showed up for his appearance that the organizers unloaded the entire high school to fill up the gymnasium. The students, thrilled to be allowed to bring in their cellphones to take Mr. Clinton's photograph, talked among themselves during most of Mr. Clinton's remarks. [..]
Some voters say they still find Mr. Clinton a distraction. "To me, Bill Clinton has become more of a liability than an asset," said Debbie Crane, a Hillsborough, N.C., public-relations consultant, at lunch across from the town's courthouse. Ms. Crane referred to a radio interview in Philadelphia on Monday during which Mr. Clinton got defensive and said the Obama campaign had "played the race card on me" by making his comment about South Carolina into a campaign issue. "Just this week, he spouted off again," said Ms. Crane. "I can't imagine why he does this." [..]
As evidence of Mr. Clinton's impact, the campaign cites the Pennsylvania primary, which Sen. Clinton won by a margin of nearly 10 percentage points over Sen. Obama. Campaign data show that Sen. Clinton won by huge margins in several rural counties that her husband visited: 44 percentage points in Armstrong County, 44 points in Cambria County, 48 points in Carbon County and 50 points in Greene County. This compares with an edge of 26 points for Hillary among rural voters statewide. In Bucks County, a Philadelphia suburb that Mr. Clinton visited, Sen. Clinton won by 26 points, compared with only three points in suburban Philadelphia as a whole, according to the campaign data. [..]