spendius wrote:And there are about 8,000 million on earth so even the top estimate, which can be expected to have been exaggerated, is only 3 in 8 hundred which is hardly significant @ 0.3%.
In audience measurement 0.3% counts as zero.
The bottom estimate, which might also be exaggerated, is even more ridiculous. There's more nutcases than that.
OK.. first of all there are not 8,000 million people on the earth.
In June of 2006 there were 6,500 million. With an annual population rate increase of 1.14%(That's 6.5 billion in American terms.) In 2003 there were 6,200 million people
Second 3 in 800 is not .3% unless you truncate which isn't the normal standard in math. Normally you round to the nearest whole number. .375 would round to .4
Thirdly, an audience membership of .3% of the worlds population is one of the best damn audiences I have ever seen. A movie that sells tickets to .3% of the world's population would be considered a blockbuster. One that does that on one day would break records. For TV viewing a .3% of the world's population would again not be zero since TV viewing is based on households with TVs. Much of the world's households don't have TV. Based on the 1,200 million TV households worldwide and 2.5 persons per household that would give a worldwide ratings share of 1.0. Hardly something to sneeze at in worldwide numbers. Only one show last week in the US would have equaled that worldwide number.
Finally, If you use the high figure of 30 million compared to the population in 2003 you get .48% not .35 which would round to .5%.