6
   

Facebook VP on ad boycott: We have 'no incentive' to allow hate speech.

 
 
Reply Mon 29 Jun, 2020 02:07 am
Facebook VP on ad boycott: We have 'no incentive' to allow hate speech.


Published June 28, 2020

Quote:
Facebook is facing an advertising boycott unlike anything the company has experienced in recent history. A growing list of advertisers have signed onto the #StopHateForProfit campaign, protesting what they say are Facebook's failures to stop the spread of hate.

The companies pulling ads from the site now include some of Facebook's biggest advertisers, such as Verizon, Unilever and Starbucks.

But on CNN's "Reliable Sources" Sunday, Facebook Vice President for Public Affairs Nick Clegg pushed back on the premise of the boycott.

Clegg skirted a question about how damaging the protest has been for Facebook, arguing instead that the social media giant does not benefit from the proliferation of hate speech on its platform.

"We have absolutely no incentive to tolerate hate speech," Clegg told CNN's Brian Stelter. "We don't like it, our users don't like it, advertisers understandably don't like it ... We benefit from positive human connection — not hate."

Clegg stressed the efforts Facebook makes to combat hate speech on the platform. The company removes around 3 million items of hate speech content around the world each month, 90% of which are taken down even before being reported, he said.

On Friday, CEO Mark Zuckerberg announced an expanded policy on hate speech, which includes banning ads that scapegoat minorities, immigrants, asylum seekers, racial or other groups, or claims that those groups are threats.

Facebook will also apply warning labels to user posts that are newsworthy but violate the platform's policies.

The company has been criticized for its inaction on posts by President Donald Trump that other platforms, such as Twitter, flagged as glorifying violence or spreading misinformation.

But the moves may not have been enough to satisfy advertisers. After the expanded policy was announced Friday, Hershey's said it would join the boycott, saying, "we do not believe that Facebook is effectively managing violent and divisive speech on their platform."

And on Sunday, Facebook's sixth-largest advertiser, Starbucks, also said it plans to pause all social media advertising. While it did not explicitly cite the #StopHateForProfit boycott, the coffee company said in a statement: "We believe more must be done to create welcoming and inclusive online communities, and we believe both business leaders and policy makers need to come together to affect real change."

Clegg said he believes the company has made "meaningful change" but that Facebook will "redouble" its efforts to address hate speech on the platform in response to the protest.

"Unfortunately, zero tolerance doesn't mean zero occurrence," Clegg said. "That's why we constantly need to improve, implementing our policies, enforcing them so that we can seek out what, thankfully, is still a very small minority, but damaging minority, of content on the platform to make people feel safe and for people to continue to enjoy the positive useful experience that people come onto Facebook for in the first place."

Beyond specific instances of hate speech, Facebook has also faced criticism for the frequent presence of divisive speech on the site. Clegg said the company won't be able to "get rid of everything that people react negatively to."

"We will continue what we think is the only sense of the way forward, to have clear rules, to bear down aggressively on hate speech in particular," Clegg said. "We understand that it's a very fraught intense time in the nation, and we will continue to demonstrate our sincerity dealing with this problem with the responsibility that we clearly do bear."

https://www.msn.com/en-us/news/us/facebook-vp-on-ad-boycott-we-have-no-incentive-to-allow-hate-speech/ar-BB16505k?ocid=bingoverlayon2
  • Topic Stats
  • Top Replies
  • Link to this Topic
Type: Discussion • Score: 6 • Views: 2,544 • Replies: 156

 
Real Music
 
  1  
Reply Mon 29 Jun, 2020 09:37 am
Facebook boycott: View the list of companies pulling ads.


Published: June 29, 2020

Quote:
(CNN Business) — A growing list of companies say they'll join an advertiser boycott on Facebook in protest of what they say are the site's failures to stop the spread of hate.

A civil rights coalition, which includes the Anti-Defamation League (ADL) and the NAACP, launched the #StopHateforProfit campaign last week when it called on major corporations to put a pause on advertising on Facebook, citing the company's "repeated failure to meaningfully address the vast proliferation of hate on its platforms."

Within days, outdoor retailers REI, The North Face, and Patagonia said they were in. Other companies, including Upwork and Dashlane, have joined too. On Sunday, Starbucks (SBUX), the sixth-largest advertiser on Facebook, also said it would pause all social media advertising, though it did not explicitly link the action to #StopHateForProfit.

In a statement to CNN on Friday, Carolyn Everson, vice president of Facebook's global business group, responded by saying, "We deeply respect any brand's decision and remain focused on the important work of removing hate speech and providing critical voting information. Our conversations with marketers and civil rights organizations are about how, together, we can be a force for good."

Here's what we know about the companies that have joined the boycott.

1. Arc'teryx

"Effective immediately, we will be halting our global advertising with @Facebook & @instagram until at least the end of July in support of the #stophateforprofit campaign," Arc'teryx said in a tweet on Tuesday.
The outdoor apparel brand added that it will be donating the money it would have spent on Facebook and Instagram ads toward "building more inclusive outdoors."

2. Ben & Jerry's

The ice cream company issued a statement on Tuesday saying it supports NAACP, Color of Change, the ADL "and all those calling for Facebook to take stronger action to stop its platforms from being used to divide our nation, suppress voters, foment and fan the flames of racism and violence, and undermine our democracy."

"As of July 1st we will pause all paid advertising on Facebook and Instagram in the United States as part of the #StopHateForProfit campaign," it added.

"We call on Facebook, Inc. to take the clear and unequivocal actions called for by the campaign to stop its platform from being used to spread and amplify racism and hate."

3. Beam Suntory

Beam Suntory — the company behind Jim Beam, Maker's Mark and other spirits — said Sunday that it will join the #StopHateForProfit boycott of Facebook.

In a statement, Beam Suntory said it will pause all Facebook and Instagram advertising for the month of July — and hinted it could last longer.

"We stand up for what's right, and we stand with all who are committed to the fight against hate speech, racism and prejudice," the statement said. "We hope this collective action helps catalyze positive change and accountability, and we will evaluate our advertising approach beyond July as we await Facebook's response."

4. Coca-Cola

Coca-Cola is pausing all social media advertising, not just on Facebook, "for at least 30 days" beginning in July, the company said Friday.
"We will take this time to reassess our advertising standards and policies to determine whether revisions are needed internally, and what more we should expect of our social media partners to rid the platforms of hate, violence and inappropriate content," the company said in a statement. "We will let them know we expect greater accountability, action and transparency from them."

5. Dashlane

Dashlane, which is a password manager, has committed to pulling advertisements for at least the month of July, Joy Howard, the company's CMO, said in a blog post via the company's website on Monday.

Howard hinted that the boycott could extend beyond that.

"It's clear that Facebook is all talk, and will not take responsibility for its role in Surveillance Capitalism out of a sense of moral duty," Howard wrote. "They will only say what money makes them say. It's time for us to put our money where their mouth is."

Howard has called on CMOs from other tech companies to join the boycott.

6. Diageo

Diageo, the beverage giant behind more than 200 brands including Smirnoff, Tanqueray and Johnnie Walker, will pause global advertising on all social media platforms starting July 1, the company announced in a tweet Saturday.

"We will continue to discuss with media partners how they will deal with unacceptable content," the tweet said.

7. Eddie Bauer

Eddie Bauer, an outdoor apparel brand, said in a statement on Twitter that it would halt paid ads on Facebook and Instagram through the end of July.

The company did not indicate, as some others have, whether their suspension could last longer.

8. Eileen Fisher

The clothing company said Wednesday it will pause paid advertising on Facebook and Instagram during the month of July.

"By withholding our advertising dollars, together we can demand that Facebook take meaningful steps to create a platform that's safer for all communities," it said in a tweet.

9. Hershey's

The candy company announced Friday it is joining the boycott, even after Facebook CEO Mark Zuckerberg took to a public livestream on Friday to meet the public backlash.

In addition to joining the monthlong pause in July from Facebook advertising, the company said it will "cut our spending on Facebook and their platforms, including Instagram, by a third for the remainder of the year."

"We do not believe that Facebook is effectively managing violent and divisive speech on their platform," the company said. "Despite repeated assertions by Facebook to take action, we have not seen meaningful change. Earlier this month we communicated to Facebook that we were unhappy with their stance on hate speech. ... We are hopeful that Facebook will take action and make it a safe space for our consumers to communicate and gather. As a company, we stand for the values of togetherness and inclusion and we are resolute in our commitment to make a difference and be part of positive change."

10. Honda

The automaker's US division said Friday it will join the boycott, pulling its marketing from Facebook and Instagram.

The decision marks the first car manufacturer to sign onto the campaign.

"For the month of July, American Honda will withhold its advertising on Facebook and Instagram, choosing to stand with people united against hate and racism," the company said in a statement. "This is in alignment with our company's values, which are grounded in human respect."

11. JanSport

Known for its iconic brand of backpacks, JanSport announced Friday it would no longer advertise with Facebook and Instagram for the month of July.

It is the second brand owned by VF Corp. to sign onto the #StopHateForProfit campaign, a week after The North Face also announced it would pull ads from Facebook and Instagram.

"Count us out @Facebook. We stand with the @NAACP & @ADL to #StopHateforProfit," the brand said in a tweet. "JanSport will stop advertising on @Facebook & @instagram for the month of July and join the fight for stricter policies that keep racist, violent & hateful content from proliferating on these platforms."

12. Levi Strauss

The apparel company behind the Levi's and Dockers brands announced Friday it would pause all ads on Facebook and Instagram as part of the campaign.

"We are voicing our concern about Facebook's failure to stop the spread of misinformation and hate speech on its platform," Levi Strauss said in a statement. "We believe this inaction fuels racism and violence and also has the potential to threaten our democracy and the integrity of our elections."

13. Magnolia Pictures

Magnolia Pictures become the first Hollywood studio to join the boycott against Facebook on Tuesday.

The studio behind films such as "Food, Inc." and "Man on Wire" said it would stop advertising on Facebook and Instagram immediately through at least the end of July.

"We are seeking meaningful change at Facebook and the end to their amplification of hate speech," the company said in a tweet.

14. Patagonia

Patagonia, another outdoor apparel brand, pulled advertising on Facebook and Instagram on Sunday as part of the boycott.

"From secure elections to a global pandemic to racial justice, the stakes are too high to sit back and let the company continue to be complicit in spreading disinformation and fomenting fear and hatred," Patagonia said in a series of tweets.

"As companies across the country work hard to ensure that Americans have access to free and fair elections this fall, we can't stand by and contribute resources to companies that contribute to the problem."

The company said it stands with the campaign and that the social media network's profits is never "worth promoting hate, bigotry, racism, antisemitism and violence."

15. Patreon

The crowdfunding website Patreon said Monday it is joining an advertising boycott of Facebook.

The company, whose platform raises money for online content creators, said in a tweet it's pausing all ads on Facebook and Instagram "effective immediately."

"At Patreon, we believe in building safe communities for creators and their fans, which means we do not tolerate hate speech of any kind," Patreon said in a tweet. "We encourage our industry peers to do the same by stopping the monetization of hate based on race, ethnicity, national origin, religion, sex, gender identity, sexual orientation, age, medical conditions or disability."

16. The North Face

Outdoor apparel brand The North Face was the first major company to join the boycott against Facebook (FB).

"We're in," The North Face tweeted on Friday. "We're out @Facebook #StopHateForProfit."

The North Face's commitment applies to ads on Facebook and Facebook-owned Instagram, the brand said in a statement, though it will continue to create organic content on Instagram.

Craig Hodges, a spokesman for The North Face's parent, VF Corp, said a number of other brands in the company's portfolio are "considering" following in The North Face's footsteps. VF Corp also owns Dickies, Vans, Timberland and Smartwool, among others. For the year that ended March 31, VF Corp spent $756 million on advertising.

"The North Face is halting all activity and U.S. paid advertising with Facebook until stricter policies are put in place to stop racist, violent or hateful content and misinformation from circulating on the platform," the statement said.

17. REI

Outdoor equipment retailer REI joined The North Face shortly after its announcement in boycotting Facebook.

"For 82 years, we have put people over profits," the company said in a tweet. "We're pulling all Facebook/Instagram advertising for the month of July."

18. Starbucks

The coffeehouse chain said in a statement it plans to pause "all social media" advertising.

The decision is likely to represent a massive blow to Facebook, where Starbucks (SBUX) was the sixth-largest advertiser on the platform in 2019, according to estimates by Pathmatics, a market intelligence firm. Starbucks spent an estimated $94.8 million on Facebook advertising last year.

Starbucks did not signal that it was formally joining the #StopHateForProfit ad boycott. However, the company said the moratorium will coincide with internal discussions about stopping hate speech, as well as dialogue with advertising partners and civil rights organizations.

"We believe in bringing communities together, both in person and online, and we stand against hate speech," Starbucks said in the statement. "We believe more must be done to create welcoming and inclusive online communities, and we believe both business leaders and policy makers need to come together to affect real change."

19. Upwork

Upwork, which is a recruiting company, followed in the footsteps of The North Face and Patagonia on Friday.

"Upwork is hitting pause on hate with no Facebook advertising in July. #StopHateForProfit," the company tweeted.

20. Unilever

Unilever said it will pull US advertising from Facebook, Instagram and Twitter over concerns of "divisiveness and hate speech."

The commitment will hold through at least the end of 2020, the company said in a statement on its website.

"Continuing to advertise on these platforms at this time would not add value to people and society," the statement said. It added: "The complexities of the current cultural landscape have placed a renewed responsibility on brands to learn, respond and act to drive a trusted and safe digital ecosystem."

Unilever, whose brands include Dove, Breyers, Hellmann's, Knorr and Lipton, among others, said it would redirect its ad dollars to "other media" in the United States.

In a statement responding to Unilever's decision, Twitter said it is "respectful" of decisions by advertisers.

Facebook did not immediately respond to a request for comment.

21. Verizon

Telecom giant Verizon said Thursday it is pulling its advertising from Facebook, in what may be the biggest brand yet to join the #StopHateForProfit boycott.

"We're pausing our advertising until Facebook can create an acceptable solution that makes us comfortable and is consistent with we've done with YouTube and other partners," said John Nitti, Chief Media Officer for Verizon, in a statement to CNN.

Verizon has previously yanked its advertising from YouTube over hate speech, citing Verizon's brand safety standards.

Verizon's announcement Thursday suggests that its boycott could last much longer than that of other companies that have joined the campaign organized by civil rights groups.

https://edition.cnn.com/2020/06/28/business/facebook-ad-boycott-list/index.html
0 Replies
 
RABEL222
 
  1  
Reply Mon 29 Jun, 2020 01:26 pm
Why would anyone believe anything Zuckerberg claims?
Real Music
 
  1  
Reply Mon 29 Jun, 2020 01:44 pm
@RABEL222,
I surely don't.
0 Replies
 
coldjoint
 
  0  
Reply Mon 29 Jun, 2020 04:00 pm
@Real Music,
Those companies are supporting the mob who are scared shitless of the truth. Communism works by intimidation. Those companies feel intimidated. They are also doing nothing but harm to this country supporting censorship. The people who decide what hate speech is are haters themselves.
0 Replies
 
maxdancona
 
  1  
Reply Mon 29 Jun, 2020 04:48 pm
@Real Music,
I have mixed feelings about this. The argument here is that corporate interests have the power to decide what content we can and can't consume on Facebook.

It is ironic that liberals are now supporting efforts by multinational companies like Coca-Cola, Honda and Starbucks to control and restrict access to media content.

Liberals are now calling on big corporations to use their political and economic power to exercise control over the media we consume.

What could go wrong?

There is a part of me that fears multinational corporations becoming more entrenched in national politics is a bad thing. If you think they are doing this out of a sense of nobility or social responsibility, you are fooling yourself.
RABEL222
 
  1  
Reply Tue 30 Jun, 2020 04:49 pm
@maxdancona,
But max business has the right to spend its money as it wants as a good citizen. The supreme court said so.
maxdancona
 
  1  
Reply Tue 30 Jun, 2020 09:07 pm
@RABEL222,
RABEL222 wrote:

But max business has the right to spend its money as it wants as a good citizen. The supreme court said so.


I never would have guessed you were a fan of Citizen's United.

You are willing to hand over power to Coca-Cola and Facebook and Starbucks when you think they have your interests at heart. What happens when popular opinion swings and these same corporations decide to stifle opposition to the next war or to wage a campaign to force people to accept GM food?

You are willingly handing these corporations power. Do you really think they won't ever use it against you?
Real Music
 
  1  
Reply Tue 30 Jun, 2020 09:30 pm
@maxdancona,
Quote:
It is ironic that liberals are now supporting efforts by multinational companies like Coca-Cola, Honda and Starbucks to control and restrict access to media content.
1. These companies are only pulling their ads and boycotting Facebook.

2. Facebook still has the authority to continue to do the things they are doing.

3. Facebook is not being restricted from doing the things they are doing.
maxdancona
 
  -1  
Reply Tue 30 Jun, 2020 09:40 pm
@Real Music,
There will be another wave of prowar sentiment (it wasn't that long ago since most Americans supported the Iraq war).

Will you be ok if these same international corporations pull their ads to pressure Facebook to block antiwar posts?
Real Music
 
  1  
Reply Tue 30 Jun, 2020 09:59 pm
@maxdancona,
1. That specific example wouldn't bother me one way or the other.

2. Even with that specific example, Facebook would not have any restrictions.

3. Facebook would still have the authority to do the things they are doing.

4. If Facebook chooses to do so, Facebook could tell those companies that they don't need their ads and continue business as usual.

5. There are no restrictions.
0 Replies
 
RABEL222
 
  1  
Reply Wed 1 Jul, 2020 03:41 pm
@maxdancona,
They have been ever since the sc made their decision.
maxdancona
 
  1  
Reply Wed 1 Jul, 2020 04:40 pm
@RABEL222,
Corporations are economic engines. They exist to make money, to provide products and services, to innovate as part of competition, and to provide jobs.

I do not want corporations to assert social control or to have any role in regulating social activity. I will never support this whether it is being done on my political side or on the other.
izzythepush
 
  1  
Reply Wed 1 Jul, 2020 04:53 pm
@maxdancona,
Corporate interests already wield tremendous influence over our lives. Most of the time it’s not even noticed. The only reason you’re getting all hot and bothered is because for once it’s acting against vested white privilege.

They’re reacting to events, not leading them. All this handwringing about corporate interests is a smokescreen for opposition to societal change which is grass roots led.
coldjoint
 
  0  
Reply Wed 1 Jul, 2020 05:37 pm
@izzythepush,
Quote:
is because for once it’s acting against vested white privilege.

They are acting against individual freedoms using white privilege as an excuse to do so. It is an authoritarian fascist approach shaming innocent people who think differently than the elites who fashion the narrative.

They have fooled many superficial people who lack the spine to call them out on their intolerance

Quote:
societal change which is grass roots led.

Lead by the snakes they put in the grass. Organizing people around hate for any race is terrible unless it is the race that stands in the way of this eventually totalitarian movement. Absolute control is the goal and the only clear direction all this crap is leading to.
0 Replies
 
Real Music
 
  3  
Reply Wed 1 Jul, 2020 08:35 pm
@maxdancona,
Quote:
Corporations are economic engines.
They exist to make money, to provide products and services, to innovate as part of competition, and to provide jobs.

I do not want corporations to assert social control or to have any role in regulating social activity. I will never support this whether it is being done on my political side or on the other.

1. Facebook is a corporation.

2. The companies who are boycotting and pulling their ads from Facebook are also corporations.

3. Facebook will have to choose what actions they will or won't take.

4. The other corporations have chosen what actions they will or won't take.

5. This looks like capitalism and free enterprise.
maxdancona
 
  1  
Reply Wed 1 Jul, 2020 08:45 pm
@Real Music,
I agree with all of your points.

I am still not comfortable with this particular use of corporate power.

You and Izzy represent one political extreme which right now is pulling the corporate lever to get a treat. At other times it is the other side using the same lever to get what they want.

The corporations win either way, which is why they are happy to play along with the political fad of the day.

You guys are one on the far end of one side of the current political division. I get a laugh when you guys use terms like "Grass Roots" as if their are grass roots efforts to end abortion or protect gun rights.

I don't like this type of thing from either political side.
Real Music
 
  3  
Reply Wed 1 Jul, 2020 09:39 pm
@maxdancona,
Facebook has been criticized for its (inaction) on posts by President Donald Trump that other platforms, such as Twitter, flagged as

glorifying violence
or spreading misinformation.
maxdancona
 
  1  
Reply Wed 1 Jul, 2020 09:46 pm
@Real Music,
Who gets to decide what is censored?

Is the phrase 'no justice no peace!' glorifying violence? I am going to guess, based on your political ideology that you will say it isn't. But it sure sounds like they are threatening whatever is the opposite of peace.

Censureship always comes down to subjective decisions based on political bias.
Real Music
 
  3  
Reply Wed 1 Jul, 2020 11:16 pm
@maxdancona,
AOC grills Facebook CEO Mark Zuckerberg
on Cambridge Analytica and campaign ads.


Published: October 23, 2019


0 Replies
 
 

Related Topics

Obama '08? - Discussion by sozobe
Let's get rid of the Electoral College - Discussion by Robert Gentel
McCain's VP: - Discussion by Cycloptichorn
McCain is blowing his election chances. - Discussion by McGentrix
Food Stamp Turkeys - Discussion by H2O MAN
The 2008 Democrat Convention - Discussion by Lash
Snowdon is a dummy - Discussion by cicerone imposter
GAFFNEY: Whose side is Obama on? - Discussion by gungasnake
 
  1. Forums
  2. » Facebook VP on ad boycott: We have 'no incentive' to allow hate speech.
Copyright © 2020 MadLab, LLC :: Terms of Service :: Privacy Policy :: Page generated in 0.06 seconds on 07/11/2020 at 02:47:27