Fox now the big dog in cable news -- and growing
Fox now the big dog in cable news -- and growing
By MIKE TIERNEY
Cox News Service
Monday, May 09, 2005
New York ?- When Fox News Channel first elbowed its way into the growing colony of cable TV networks and onto the air in late 1996, it had little more than an attitude, a visionary at the helm and the approval to reach into Rupert Murdoch's deep pockets ...
...From those humble beginnings, the feisty upstart has largely redefined televised news. Fox News' motto ?- "fair and balanced" ?- has become a fuse for debate over the network's merits. The more appropriate catchphrase might be "search and destroy," given how it has annihilated cable news rivals in the ratings.
Now negotiations for contracts with cable distributors are tilted in Fox's favor. Industry sources have told the trade publication Multichannel News that the current licensing fee of 23 to 25 cents per subscriber that the network receives from the cable companies could double ?- a potentially astonishing increase in the current climate. ...
... Why all the fuss over a network where only an estimated one in four channel-surfers stop regularly? It's a respectable ratio on a dial with as many clicks as a roulette wheel, yet Fox News still breathes the fumes of broadcasting's big four.
But, in the fragmented world of TV watching, numbers are relative, and the most significant one is this: eight, where Fox News ranks in the cable channel universe. It overtook CNN in December 2001, though the Atlanta-based 24-hour news pioneer has shown gains in some viewer categories during the past few months.
The eyes of the media industry are trained on this alternative choice for news and views. And wondering: How'd they pull it off?
The scrutiny comes as no small source of amusement to Bill Shine, Fox News' senior vice president of programming.
"I'm always surprised at how people can't figure out why we're successful," Shine said recently in his Midtown Manhattan office, a U.S. map broken down by red and blue states over his left shoulder ...
... The back-and-forth on bias and coloring the news overshadows a fundamental truth that, by today's standards and tastes, Fox News is good TV that draws an audience from across the spectrum.
A study released last summer by the Pew Research Center concluded that 48 percent of Fox News devotees do not consider themselves conservative. Its admirers include CNN/U.S. President Jon Klein, who has said, "They are interesting. They're exciting."...
... As Fox News approaches its 10th anniversary, it is well positioned for an extended run. Ailes reported profits in excess of $200 million last year. Ad revenue has leaped nearly 30 percent in a year, with a projection of $500 million in 2005, says Paul Rittenberg, senior vice president of ad sales.
"Fox is now the media elite," Thompson, of Syracuse University, said. "These [networks] that shape themselves as the Davids going against the media Goliaths ?- Fox is a Goliath."
Yet Thompson expects Ailes to veer little from his current course, a notion seconded by ex-CNN chief Schonfeld.
Said Smith, "When things are going so well, why would you change?"