@Setanta,
Quote:My objection is the bandwagon mentality which means that people who don't need them buy them anyway...
I think that is because "gluten free" is suddenly getting lumped together with other supposedly healthier eating choices--lower fat, lower salt, lower sugar, lower calories, and higher fiber, for example--when, for most people, gluten is not a health concern.
The current "bandwagon" is to promote healthier eating--to help combat tendencies toward obesity and obesity-liked ailments like diabetes, and to help prevent problems like heart disease. So, manufacturers tout certain alleged beneficial qualities in their products so people can feel good about eating them and can feel they are doing something good for themselves by purchasing and ingesting these products. It's a marketing ploy that dovetails with the current trends.
Yesterday, while standing on the supermarket check-out line, I found myself next to a display of canned soup that was on sale. The idea of some soup with half a sandwich sounded like a good idea for lunch, and the varieties on sale were the "light" and "lower sodium" types. Because canned soup tends to be so outrageously high in salt, I now only buy those that have reduced sodium, and only buy them when they are on sale, so, being hungry and receptive, I picked up two cans, one of which was this one...
Notice, this soup's label not only identifies it as "Reduced Sodium", the red band around the top announces "May Help Lower Cholesterol" and a big red heart on the lower left side tells me it's "Heart Healthy". Progresso is telling me that it's a veritable health food in a can. True, it does contain veggies, and some beans, so it has decent fiber, which makes it a beneficial choice, but I seriously doubt that my eating it will produce any dramatic difference in the state of my health.
On the side of the can, the list of healthful virtues is repeated for emphasis, with a few additions:
Reduced Sodium
100 Calories Per Serving
Good Source of Fiber
Low Fat
Gluten Free
No Artificial Flavors
No MSG Added
Now that list is mainly of things that "healthful eaters" want less of in their foods, or, in the case of fiber, something they might want more of. But why is "gluten-free" on that particular list? Why is "gluten free" suddenly being deliberately associated with better, more healthful eating? Is gluten in the diet a negative thing--something everyone should be concerned about, even those who don't suffer from celiac disease?
Now I would have no problem with "gluten free" being mentioned elsewhere on the label, but, what bothers me is its inclusion in that list of allegedly healthy attributes. This is a subtle form of associative conditioning--to get people to think of "gluten free" as a desirable attribute in food. Is there any real evidence to back that up? Is this just a promotional gimmick both to sell products and to create a demand for gluten free items?
I don't know that this trend will cause a rise in prices of products containing gluten, or that gluten free products will crowd other items off the shelves, but I agree with you, Setanta, that a bandwagon mentality among manufacturers might try to sell these products to those who don't need them, but who might be willing to pay higher prices for them because they think they are "healthier".
Actually, some people say that following a gluten free diet can be bad, if you don't have celiac disease or an allergy.
http://www.nydailynews.com/lifestyle/health/2010/05/22/2010-05-22_following_glutenfree_diet_without_having_celiac_disease_can_be_harmful_to_health.html
It's like when they reduced fat in some prepackaged bakery products, it was replaced with increased sugar--so just blindly following these trends does not necessarily ensure more healthful eating.