Frank Luntz warns GOP: Health reform is popular
Dr. Frank Luntz, a top Republican consultant on the language of politics, is warning the GOP that the American people want health-care reform and that lawmakers need to try to avoid directly opposing President Barack Obama.
“You simply MUST be vocally and passionately on the side of REFORM,” Luntz advises in a confidential 26-page report obtained from Capitol Hill Republicans. “The status quo is no longer acceptable. If the dynamic becomes ‘President Obama is on the side of reform and Republicans are against it,’ then the battle is lost and every word in this document is useless.
“Republicans must be for the right kind of reform that protects the quality of healthcare for all Americans. And you must establish your support of reform early in your presentation.”
Instead, Luntz says Republicans should warn against a “Washington takeover” of health care, and insist that patients would have to “stand in line” with “Washington bureaucrats in charge of healthcare.”
Luntz, the author of the bestselling book “Words That Work: It's Not What You Say, It's What People Hear,” has been involved in creating much of the language Republican lawmakers used from 1994 through 2004, but was tossed out by the House leadership in 2005. One of his coups was popularizing the phrase “death tax” for “inheritance tax.”
Adding a personalized patina to familiar conservative arguments, Luntz also urges Republicans to say that “One-size-does-NOT-fit-all.”
And he suggests they steer constituents toward keep the “current arrangement by asking at “every healthcare town hall forum”: “Would you rather … ‘Pay the costs you pay today for the quality of care you currently receive,’ OR ‘Pay less for your care, but potentially have to wait weeks for tests and months for treatments you need.’”
Luntz’s prescription reflects the fact that many of the opponents of a health-care overhaul at the start of the Clinton administration are now participating in Capitol Hill negotiations on this year’s version, hoping to improve legislation that they now regard as all but inevitable.
Here are some suggested arguments for Republicans that Luntz calls “clear winners”:
"“It could lead to the government setting standards of care, instead of doctors who really know what’s best.”
"“It could lead to the government rationing care, making people stand in line and denying treatment like they do in other countries with national healthcare.”
-“President Obama wants to put the Washington bureaucrats in charge of healthcare. I want to put the medical professionals in charge, and I want patients as an equal partner.”