@Walter Hinteler,
"A finger wag for all those without a mask."
An ad placed in local papers by the German capital’s senate [Berlin state government] as part of a public information campaign shows an elderly woman presenting her outstretched middle finger to the camera, next to the words: “A finger-wag for all those without a mask: we stick to corona rules.”
In a city that prides itself on its
Berliner Schnauze – the coarse-but-hearty “Berlin gob” – public service messaging could not afford to moralise from on high, said a spokesperson for Visit Berlin, the tourism agency that developed the campaign.
The motif with the angry pensioner is part of a broader campaign that launched in September with a series of typographic posters in German, English, Turkish and Arabic, with similarly offhand but slightly less aggressive slogans such as “Mask on. To keep the lights from going off.”
[With material from The Guardian.]