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Newsweek media manager becomes Bush's anti-drug VP
6/7/2005 7:04:00 AM GMT
The Newsweek sparked the Muslim world's outrage with publishing the Qur'an abuse report
Newsweek's Washington media relations manager, Rosanna Maietta, has quit her job in the magazine to work as a Vice President for the White House's Anti-Drug campaign, according to RAW STORY.
The news surfaced on Friday in an email to the press. Maietta will join the international public relations firm Fleishman-Hillard.
"After five years at Newsweek, I'm leaving on Monday to pursue a new adventure at PR firm Fleishman-Hillard," she wrote.
"It's been a great pleasure to work with you over the years, and I hope we will continue to do so in my new capacity: VP for the White House's anti-drug campaign."
Maietta will take her new post in July, she said.
In a follow-up call, Maietta stressed that she won't be working for the White House, but for the firm that handles its anti-drug campaign.
Fleishman-Hillard was the founder and the leader of the White House's anti-drug campaigns, particularly against marijuana.
The firm says it has succeeded in changing perceptions about marijuana, "providing a counter-point to the many pro-marijuana messages in the media."
Fleishman-Hillard says that during a 2002 run, the proportion of stories favoring an anti-drug message increased from 26 percent to 78 percent, while the proportion of unfavorable stories decreased from 30 percent to just seven percent.
The campaign's leading messages include "the power of parents to prevent youth drug use," "outdated perceptions about marijuana contribute to increased use," "marijuana is addictive," and "marijuana is riskier than you think."
Under fire for publishing a story that led to massive protests all over the Muslim world, Newsweek magazine retracted its report in which it said that military investigators studying abuse cases at Guantanamo have found that U.S. soldiers were desecrating the Qur'an.
"Based on what we know now, we are retracting our original story that an internal military investigation had uncovered Qur'an abuse at Guantanamo Bay," Newsweek Editor Mark Whitaker said, a day after apologizing for the report.
But later, the White House and the Pentagon admitted that the Qur'an desecration report was true.
Analysts believe that the Newsweek was initially forced by the United States to retract the Qur'an abuse report.
) that you claim has "got" me. Yet all it does is claim a "coordinated campaign of misdirection and confusion" by conservatives. What's interesting is that it is exactly the "misdirection and confusion" being generated in bogus stories from the likes of Newsweek and Aljazeera.com that I have a problem with, and which I specifically addressed in my last post, and which you seem to be ignoring. When I pointed out that aljazeera.com could not be trusted, you called me on it and requested I provide proof of my contention, which I did. And in response, neither you nor the article you posted addressed the particular and very specific point I've identified. 