The Democratic Governors Association (DGA) spent nearly $90 million in each of the last two election cycles. To date, they have spent less than $2 million in Georgia. And $0 in Maryland.
How Democrats Fail by Ignoring Candidates Of Color
What they need—and indeed, what most candidates of color need in a country where the average black or Latino family has just 10 percent of the net worth of the average white family—is money. That’s why this is a moment of truth for the donors and institutions who comprise the core of Democratic spending on gubernatorial races.
In each of the last two election cycles, the Democratic Governors Association, which is “dedicated to electing Democratic governors across the country,” has spent nearly $90 million on gubernatorial races. A data-driven analysis of the underlying composition of the electorates in all 50 states and the closeness of the last gubernatorial election shows that five of the top 12 battleground races have nominees of color.
Top 16 Gubernatorial Races
(Democracy in Color)
Logic would dictate that Democratic investors should try to turn out as many Democratic voters as possible, especially in those races that are and have been the most winnable. People of color are consistently the most Democratic voters of all, giving nearly three-quarters of their votes to Democrats (in the case of Obama, the number was four-fifths).
Furthermore, academic research by Yale University professor Ebonya Washington and others has affirmed that candidates of color at the top of the ticket increase voter turnout among Americans of color.