When soulsearching what went wrong and how to win back which voter groups, it might be useful to compare how Kerry actually did compared to Gore among those groups.
Using the 2000 and 2004 exit polls, I made
this overview of how he measured up per demographic group.
There's a few confirmations of what we've talked about here: Kerry did worse than Gore among Protestants, Catholics and Jews (and better among the secular and other religions); he did worse than Gore among Latinos and in the South - and he did dramatically worse among those without high school.
There's also a few surprises. The second most notable is that Kerry actually did better than Gore among the lowest income groups, a finding seemingly in contradiction with his losses among the lowest-educated. Perhaps it's thanks to a higher turnout of black and latino voters?
The most notable surprise is that Kerry actually did significantly
better than Gore among those living in a small town or in rural areas. Its among
city-dwellers that Kerry did worse than Gore!
That I hadnt expected.