@ehBeth,
That's interesting. This is tangential but not completely -
I don't know the data, not presently being a data fiend, but as a sport fan and an early subscriber to Sports Illustrated, in the late fifties I think (I collected them for years and finally tossed them, too bad, they would be worth something now), I have decades long seen them as highly into boobie babe promotion. A lot of women watch american football. I'm hard to gross out, but as a strategy they seem to dismiss female readers for their site or magazine. Geez, they should at least add some men to the Extra Mustard category, that or stop the titillation section. Some male subscribers may be gay y'know, along with closeted football players. Idiots. I still look at the site since they're relatively smart re american football, but I've objected in some surveys.