@Walter Hinteler,
You should realize that "no one" was a bit of hyperbole but, I'm sure, was mean't to represent the American public in general and not necessarily include American officials or American participants in an obscure discussion on Abuzz 10 years or so prior.
The poster was essentially correct. Coverage of ISIS or ISIL did not take off in the US until after the 2012 election, and the average Joe on the street probably wouldn't have been able to tell you who they were before then. Obama's infamous comment that they were a "JV" organization when compared to al Qaida was intended to dampen interest in them so that his campaign slogan "Bin Laden is dead, and al-Qaida is on the run" would retain some power. Unfortunately for the region and the world, after the election ISIS set out to prove they were indeed a Varsity team. Whether or not it had anything to do with Obama's comment or the 2012 election, I can't say.