Rhodes, Air America go on today
By Thom Smith, Palm Beach Post Staff Columnist
Wednesday, March 31, 2004
Watch out! Here comes Air America. The new liberal talk radio network that's intent on challenging the Rush Limbaugh-led conservatives hits the airwaves today at noon with Al Franken's O'Franken Factor.
Most Americans, however, won't hear Franken, Janeane Garofalo and Chuck D -- at least for a while. The only debut markets are New York, Chicago, L.A., Inland Empire, Calif., Portland, Ore., XM satellite radio and the Internet.
Oh yeah, and from 3 to 7 p.m., the Palm Beaches! Randi Rhodes' Air America show will be broadcast on WJNO-AM 1290, the station she left last month after 10 years. Rhodes, the only real radio veteran on Air America, will anchor the all-important afternoon drive slot. She has a special arrangement with WJNO, which will carry only her show from the Air America network.
Who woulda thunk 22 years ago that a Brooklyn-born rock jock getting a job in Seminole, Texas -- Bush country -- would be back in big, bad New York with a nationwide audience?
"I swore I would never go back to New York unless I could live in Manhattan... on Park Avenue... and now I do," she said. "Ooh, ooh, ooh. I finally, finally make man money. It's been a long haul. I never got paid what the guys got."
The hard work, in and out of the studio, has paid off. Although Rhodes won't utter her first Air America words until 3 this afternoon, she's been national for nearly a year and a half on the Internet.
When John Manzo arrived as program director in late 2002, he introduced her to cyber radio. In a matter of weeks, Rhodes, live and archived, was available on the Internet. She set up her own toll-free number, formed a production company, built a listener database and started a newsletter. (For streaming audio, go to
www.wjno.com or
www.therandirhodesshow.com.)
She believes she has struck a nerve. Calls to her toll-free number "come from everywhere. Even in Kansas, and they ain't Democrats in Kansas," she said. "And it's not Democrat in northern Idaho or in northern California. We're getting calls from Silicon Valley, from traditional Republican bases. One listener calls from Spain. The timing couldn't be better."
Air America was founded by a team of young investors who believe half of the political radio market is untapped. The venture, Rhodes says, is powered more by Good Old American business sense than by ideology. The startup team includes a writing staff (mostly comedy writers), a booking staff, a producing staff and a staff of sidekicks.
Rhodes is taking Manzo, 30, along as a producer. She will have writing help from none other than A. Whitney Brown, former writer and commentator on Saturday Night Live.
"Whitney's a great guy, no ego, just funny and dry," Rhodes said. "I'm more in your face, he's under the surface. The two of us really work well together."
But he won't be on the air. As usual, Randi will fly solo, ready to show the Air America audience what has attracted listeners to WJNO for a decade: a voice that affirms their beliefs, which don't fit into the conservative spectrum.
Says Rhodes: "It was wild what I was hearing, over and over -- 'I feel sane, but no one articulates what I feel is going on. No one is validating me.'
"I believe I can talk to and for these people."