its interesting that this thread exists.
i also found the commercial strikingly hostile. and a bit novel, in that the woman was being crass. its usually the other way the last few decades.
have noticed that adverts are increasingly using subversive interactions to hawk their sundries.
there is an adam curtis doc about the first great PR man in the US, Edward Bernays, who was the nephew of S. Freund - his first great accomplishment - getting women smoking by making the habit a demonstration of chicness and freedom.
so this commerical continues that grand tradition of social nastiness in the way of making a buck.