@reasoning logic,
I'm one of them rl. Although I will admit that it is no great claim to fame.
If you want a project that might take you a little closer to the action might I suggest a study of the ads which are designed to hint to men that if they purchase the particular item being puffed to facilitate their lady-love's opportunity to appreciate the intensity of the respect she is held in, in the eyes of the purchaser, they will likely get a bang on Christmas night.
The ads of 30 years ago featured deep-fat friers or some other domestic appliance, designed, manufactured and distributed by men, up to the interface between the warring factions where a smiling face is necessary, which would allow the burdens of domestic bliss to be eased from her shoulders.
Now--you see a trend. I made it as black and white as I have time for. A dynamic and directional trend.
A sociologist would notice that trend if he's old enough. And think about it. And look for evidence that the trend goes deeper than just a few ads on TV and that it is well established and probably unstoppable. He could hardly avoid speculating on the logical outcome.
Even in the two colours one might see a change. Black underwear today and spotless white aprons of yesteryear. In a mere 30 years, which isn't much sociologically. And the deep-fat frier makes great chips (fries) and the "
GIVINCHE fragrance makes her smell nicer, which is an oxymoron because anything which makes her smell differently than she does in the pristine state of nature must, by definition, be a deterioration. (I think Darwin would have agreed,)
The psychology is even more interesting. Although, in a world where the economic system has become largely a psychological problem, the two disciplines are bound to be gradually merging.
How did they know that the "Black" imagery makes us men reach for our wallets readily. Did they know or is it their own fetish.
Which turns a man on? A lady in a spotless apron operating a deep-fat frier, two steaks on the griddle, an apple pie in the oven, and blowing loose hair out of her eyes or one going up the Siene in a backless number looking meaningful and redolent with exotic but hopeless promise.
All you do is talk about these subjects and despite the evidence rolling past your eyes all day long you never actually get round to practicing them.
What programmes are targeted by what products. What products are grouped together. Walk in baths, stair lifts, putting a little to one side for one's loved ones, pet foods, remote controlled garage doors and conservatory curtains and nightcap drinks are a fairly familiar grouping for weekday afternoons during programmes about such things as sheepdogs, railway journeys and horseracing. Exercise machines, flab vibrators and adjustable double sprung mattresses also make appearances.
The ultimate question is who is on the psychiatric couch--the viewer or Media. And we know who makes the most money by some distance. The lady who introduces a FOX EXTRA and then thanks us for watching at the end, probably gets 5 times as much as a garbage collector and which is the easiest to do without.
