@Cycloptichorn,
Isn't that the whole point of message Cyclo? If you fit the gender stereotypes, you do OK.
Men who are strong, emotionally stolid, plain dressing individuals who like to work, aren't interested in nurturing children, have an assertive sexuality and don't express themselves with flair get along fine in society.
So do women who are skinny but curvy, have a good fashion sense, care about their appearance, want to raise children and have the right amount of sensuality(alluring but not trashy).
Marlboro Men do as well in society as Glamour Girls. But this isn't freedom, it is luck. It is those of us who don't fit into the gender messages we get from society that have problems
There are social roles enforced by the messages we give to boys and girls alike.
Girls who are plain dressing, stocky, flat walking who don't want to raise children or dress up are not encouraged by society. But traditionally, neither are men who are emotionally expressive, express sensuality or wobble their hips or show an interest in nurturing children.
Increasingly we are discouraging masculine behavior in boys. So boys aren't supposed to be to "effeminate", but they aren't discouraged from being to "macho" either. The acceptable range of behavior in boys is getting very narrow indeed.
On the other hand there is a increasingly wide range of identities a woman can choose that are completely socially accepted. Traditionally feminine women are completely accepted. Athletic women are also accepted. Women can dress in dresses. Women can dress in sweats. Women can play sports. Women can dance ballet. Women can choose to have a "pristine" image. Women can be playfully sensual. Women can choose a career, or to stay home with a family. All of these different images are positively portrayed in popular media and generally accepted.
Cylco, I understand your point-- an individual can and should choose their own path social consequences be damned. But there are social consequences -- and this thread is about the social messages that we give our girls... and also our boys.