Chrissee wrote:[quote="timberlandkoUm, obviously you haven't spent much time in the media business, have you?
I did real well selling airtime - straight commission - for a major-market, mid-dial AM 50,000-watter (the station was consistently #1 in its format, among around half-dozen competitors in the format, and in the top 5 in the overall market, which is among the top US broadcast markets) for a while back in the late '60s, early '70s - actually I was in the Engineering Department, and the head of the Sales Department was real distressed when I insisted I was just doing the sales thing as a spare-time/extra money lark (but the Chief Engineer was pretty happy about that), and around the same time I was a partner in the establishment and ownership of a still-successful, then-startup 10,000-watt suburban FM station, I have logged literally thousands of hours of board and air time at various commercial broadcast facillities, radio and TV, as DJ, and either 2cnd or Chief engineer (I hold a 1st Class RTO license, with numerous endorsements and instructor certifications), I have considerable experience as announcer, producer, program director, director of sales, and director of operations at various commercial broadcast facillities, and currently I am a board member and director of a local AM/FM radio station (#1 in its market - though admittedly its a small market- notta lotta folks hereabouts, period - the format is mostly classic rock/classic country with live DJs, and our revenue leader is the morning farm report), along with having a current and very long-time investment history in the industry. I'm real familiar with Arbitron, 'cumes, key, secondary, and marginal demo's, package placements, comps, tradeouts, and Cost-Per-Thousand calcs; deal with 'em every month - dunno how that qualifies in your book, but it works for me, financially anyhow.
And when it comes to
The Book, AAR ain't no shining star, as reflected by their numbers, their ad rates, and their revenue situation.
On a related thought, I don't see a real bright future for Hyatt & Gore's CurrentTv, either, despite the cash and clout Sergey Brin brings to the endeavor. Comedy Central's Jon Stewart doesn't either, as shown in
This Clip (Download note: 1.33MB .mov file,
Quicktime recommended)
One thing you said, though, pretty well stands to scrutiny:
You wrote: ... I am sure I can find lots of markets that AA is not doing well in.
While the "lots of markets" is sorta laughable, given there are at present fewer than 70 AAR affiliates (and not even all of them carry the full schedule) as compared to around 700 for one notable conservative talk show all by itself, in the majority of markets AAR does air, it is not a market share leader, and a large number of the markets it does serve are themselves secondary, tertiary, or marginal markets.
I do admire your spunk though. As Jeff Lynne sang, "Hold on tight to your dreams".
Here's a bit o' radio trivia for ya - ever see one of
These? I have binders full of 'em - and literally thousands of vinyl LPs and 45s - industrial shelving units full.
Oh, and here's a website you might enjoy: Barry Mishkind's
BROADCAST ARCHIVE