@izzythepush,
It is, of course, but I've also been reading about water conservation efforts (Denver, for one) and drip irrigation and using waste water for irrigation and firefighting.
The problem is that the problem has to be acknowledged. It can be ameliorated, if not rectified. Grow different crops, for example.
Also read about a 2-way heat pump that costs a bit more than an air conditioner but does both - can heat your space and then air conditions it. You can save up to 2/3 of your heating/air conditioning costs.