The inflating of the obvious into the awe-inspiring is part of why Peterson can operate so successfully in the “self-help” genre. He can give people the most elementary fatherly life advice (clean your room, stand up straight) while making it sound like Wisdom. — Nathan Robinson
Thankfully, since his meteoric rise to the public consciousness five-odd years ago, Jordan Peterson doesn’t get nearly as much mainstream media attention as he used to. The glowing write-ups and pieces touting him as “The West’s most important intellectual” and all the hype about the Intellectual Dark Web have faded into the collective memory and aged very poorly.
A search of his name — on Google in the EU — after his recent resignation shows only a few conservative outlets like the Federalist or the Washington Examiner covering the topic. His fanbase would — I assume — attribute this to some sort of censorship, wokeness, or silencing, but it is much more simple than that.
The more people have heard him speak, the more obvious it became that he wasn’t profound.
Whether he’s boring Charlie Kirk and Don Jr. to death at a TurningPoint USA conference or walking himself into a socialist argument with a few friendly questions from Joe Rogan — my personal favorite, it doesn’t take long for him to expose himself.
And after a few years of attention on his ramblings, a lot of the general public sees that he’s just the better-educated version of any right-wing reactionary. He tosses around the same tropes as all conservatives in that echo chamber; he just wraps his in seventy-eight layers of pseudo-academic jargon with a sprinkle of self-help.
His resignation letter shows, once again, the shallow ideologue that he’s always been.
Luckily, there aren’t nearly as many people paying attention.
Let us not forget how he became a name in the public discourse. It pays to be reminded that he was just another professor. He was a Canadian psychologist and working professor babbling to classrooms of students trying their best to hang on to the thread of what he was saying as he overwhelmed them with an avalanche of pointless, dense, and esoteric prose.
To his credit, he was consistently publishing pieces in scientific journals, as university professors with PHDs do, but he was by no means a phenomenon. He didn’t get worldwide recognition for his contributions to psychology, and he didn’t write a bestseller. He was just another professor uploading his lectures onto YouTube.
That is until Canada wanted to include trans people in an existing human rights law.
I don’t know if he knowingly lied, how calculated his moves were, or what the deal was, but he began to get a lot of attention for misrepresenting bill C-16. He equated extending basic human rights to the trans community — when it comes to things like hiring, firing, housing, and harassment — as mandatory speech, fear-mongering about a woke version of the East German Stasi coming to haul away anyone who accidentally used the wrong pronoun.
His obvious exaggerations never came to fruition, but conservatives and right-wing media loved it. Fans flocked in for his anti-trans takes, and many stayed for his version of self-help.
Back in 2018, Nathan Robinson penned the seminal take on the man and the phenomenon in Current Affairs entitled, The Intellectual We Deserve.
In that piece, he offers an extensive rebuke of the “intellectual” label given to Peterson and a very relevant critique of the society that would elevate such a figure. He says it all much better than I ever could.
Peterson is popular partly because he criticizes social justice activists in a way many people find satisfying, and some of those criticisms have merit. He is popular partly because he offers adrift young men a sense of heroic purpose, and offers angry young men rationalizations for their hatreds. And he is popular partly because academia and the left have failed spectacularly at helping make the world intelligible to ordinary people, and giving them a clear and compelling political vision. — N.R.
There are many critiques to be made of the left, especially the corporate centrist version that refuses to address — and can’t due to corruption — the material needs of working-class people, and so instead, overcompensates with a hyper-focus on identity, language, and virtue signaling.
I see that as an economic problem of corporations owning government. It is precisely because politicians are purchased and can’t affect any real change that they focus so hard on “wokeness.”
Peterson takes a different approach and blames a secret cabal of Bolsheviks that are pulling the strings to bring on the downfall of “Western Civilization” and usher in a Marxist Utopia.
His resignation piece in the National Post reads exactly as one would expect. Groveling about how the “radical left” is ruining business and society, and how anyone who disagrees with him is only doing so because of political reasons — rather than the fact that much of what he says lacks evidence or is flat out wrong.
First, my qualified and supremely trained heterosexual white male graduate students (and I’ve had many others, by the way) face a negligible chance of being offered university research positions, despite stellar scientific dossiers. This is partly because of Diversity, Inclusivity and Equity mandates (my preferred acronym: DIE). -J.P.
Putting aside the fact that they don’t ask about sexual orientation when offering research positions, I’d love to see evidence of this claim that white heterosexual males are being held back because of diversity and inclusion, both in the general population and his grad students.
There are truckloads of right-wing billionaire money flooding astroturfed organizations, funding conservative media outlets, and especially looking for any academic to add a sheen of credibility to their agenda. They’d write a blank check to a Jordan Peterson trained researcher or lay a red carpet at the Heritage Foundation for any one of them.
As far as university research positions, again, I’d like to see some evidence. It very well could be that being connected to a figure like JP isn’t a resume booster in some colleges, but that’s not because of diversity and inclusion; it’s because few outside the right-wing sphere take Jordan Peterson seriously.
But this gripe, in general, is not new. It is classic “reverse racism” that becomes prevalent during any struggle for equality, as was seen in 1960s America. Because of all that dangerous talk of civil rights, white people — in Jim Crow era 1960s America mind you — felt that reverse racism was a pressing issue.
Peterson is just making the contemporary argument. Minorities and the LGBTQ+ community are being more represented in our media, culture, and institutions? That can only mean there’s an excess of discrimination against heteronormative whites.
Not least because there simply is not enough qualified BIPOC people in the pipeline to meet diversity targets quickly enough (BIPOC: black, indigenous and people of colour, for those of you not in the knowing woke). This has been common knowledge among any remotely truthful academic who has served on a hiring committee for the last three decades. This means we’re out to produce a generation of researchers utterly unqualified for the job. — J.P.
Obviously, that passage could be read as racist — not saying he necessarily is but those sentences are brutal. If they graduate from the program, in what way would we “produce a generation of researchers utterly unqualified for the job?” Wouldn’t it be the same university program with the same standards and procedures? But just because they made the class diverse somehow the graduates wouldn’t be as good?
White men are being systematically held back, and minorities in any position above line cook must be there because of diversity and inclusion mandates. Yeah, of course, that’s what he’s harping on about in his resignation piece.
It’s long, so would take days to cover it all, but he hits those themes over and over and over again. Diversity, inclusion, and wokeness are destroying our society, everybody knows it, and they’re too afraid to say it.
I do, however, agree with this nugget: “Need I point out that implicit attitudes cannot — by the definitions generated by those who have made them a central point of our culture — be transformed by short-term explicit training?”
Implicit bias can’t be transformed in a short corporate training program. This is true. It takes more than one training, some introspection, and we still all have biases. They don’t necessarily go away, we just become aware of them.
I also agree with Peterson that the Robin DeAngelos of the world can be super misguided — shoutout to Matt Taibbi’s work on that subject. Does cancel culture get out of hand? Of course, it does. Are there horrific stories of teachers, professors, or professionals being harassed by “social justice types” for an honest and minor mistake? Unfortunately, that does happen.
Is it the most important issue of our time? Please, dude.
But the right-wing billionaire-funded rage machine amplifies every one of these cases into a national emergency, creating the illusion that everyone everywhere is being dragged into the street and flogged for an accidental misgendering.
It’s part of a conservative media strategy to make the extreme examples seem like the norm. Social media business models and algorithms make stuff go viral, we watch it, get recommendations for more of the same, and end up with a wholly distorted view of the world. Again, the canceling, calling everyone racist, and demanding the perfect language do go off the rails, but it’s nowhere near as bad as the oft-cited examples make it seem.
And CEO virtue signaling isn’t a sign they’re beholden to the “social justice types.” They’re running a company. They’re reading the room, looking at polling, and seeing where the country is on social issues, and then they put a BLM banner on their website. It’s marketing, not a cultural revolution.
If it was the early 1960s, they’d be making George Wallace collab running shoes because the majority of the country was uber-racist and they’d sell like hotcakes. It is craven capitalist virtue signaling. It isn’t a harbinger of The Great Leap Forward.
In the words of my personal favorite Canadian psychologist Gabor Mate, “why are you so angry, Jordan?” Seriously, he just beat a health scare and knocked out another book — sure, it didn’t sell like the last one, but I’m sure he made off well and gets crazy bank per appearance. He should be riding high.
And now he’s no longer a tenured professor but professor emeritus. While he’s always been a right-wing reactionary, now he can fully dedicate himself to those Blaze Network interviews, chats with Ben Shapiro over coffee, and Turning Point USA appearances with Charlie Kirk.
His daughter is even cashing in on his gravitas and started her own right-wing media career, hosting a podcast that discusses her all-meat diet and interviewing Koch-backed Cato Institute alums about how climate change is an exaggerated hoax. Right-wing reactionary politics has become the family business!
So Jordan Peterson is no longer teaching at the University of Toronto, that doesn’t mean he’s going anywhere. In short order, he’ll drop another book entitled, Twelve Additional Rules for Life or Twelve More More Rules for Life or The Numerical Sum of the Latin ‘Senio’ Added Upon Itself and Distributed into Psychologically Guiding Frameworks for the Homosapien Cognitive Experience, subtitle: Finding Divine Masculine Order in a World of Shrill Feminine Chaos.
It will sell well, he’ll do a thousand right-wing media appearances, and then another world tour where he’ll be fawned over by gushing fans.
I’m just thankful not many outside that echo chamber are paying much attention anymore.
If Jordan Peterson is the most influential intellectual in the Western world, the Western world has lost its damn mind. And since Jordan Peterson does indeed have a good claim to being the most influential intellectual in the Western world, we need to think seriously about what has gone wrong. What have we done to end up with this man? His success is our failure, and while it’s easy to scoff at him, it’s more important to inquire into how we got to this point. He is a symptom. He shows a culture bereft of ideas, a politics without inspiration or principle. Jordan Peterson may not be the intellectual we want. But he is probably the intellectual we deserve. — Nathan Robinson