Was a soft takeover, Joe. The established business never closed, but was slowly going the way of attrition. As near as I can figure; the previous owners piped just enough money in in the off-season to keep it afloat for dinner, 6 days a week. Superficially, it's beautiful; but between stock, maintenance and necessary improvements we're probably going to have to shell out around $50,000 more before the season hits.
First week was slow, but as the buzz traveled across the small town (we got haircuts and opened a bank account, bought groceries and other such small-town-guerilla-marketing techniques), we got busier. This past weekend was the busiest the place has been since last summer! Advertising isn't much of an issue since we're right on the main street with tons of sidewalk traffic in a tourist town. Among the improvements will be to expand the outside seating right up to the sidewalk to use my guests as a billboard, since the town has strict limits on sign size. Season is still 2 months away and we've already had to turn away folks for lack of capacity. The day we change the sign (if we ever come up with time to come up with one), we're going to put down purple mulch around the perimeter of the picket fence to draw everyone's attention (hopefully). We found some that matches the color of the trim on the house almost exactly (believe it or not).
Chef tells me he'll be ready for Sundays next week, lunch the week after that (if I can get a staff trained in time) and a Sunday brunch within 2 weeks after that. He's the bomb. Some folks have described us as the only "fine-dining" game in town... but we're thinking that's probably the part that scares too many of the locals away. Currently we charge about $25 a plate and everything is ala carte. The average guest spends $34 per person and I've seen a bit too much sticker-shock
(I think) already. Those who don't care would gladly pay double for the quality they're getting, and spend $50 to $75 per person which leaves practically nothing for those who are trying to eat on the cheap... so we're thinking we'll do better by adding some more reasonable staples for our local guests who don't like spending an arm and a leg on dinner. I'm thinking $9 is a bit too pricey for the fancy Martini's too and will likely drop them to $7. Pricey stuff doesn't help if it doesn't sell and I fear it scares away too many. I'd rather make a reasonable profit and have more people leave feeling like they got more than they paid for. Feedback has been outstanding for both what we've done so far and what we're proposing. Don't know when or even if I'll be able to report success; but I'm quite satisfied with our first 9 days progress. :smile:
Holy crap, is that the time? Good night all in cyberspace.