Writing titles for newspaper or news sites is an art form. Pithy, concise and compelling is the goal. Often papers get it wrong by badly mis-characterizing the content that follows (laziness or hoping for clicks) but often they do it right. My favorites are the humorous titles. They can be rather like those wonderful and fun movie reviews such as, for the movie "Pain", the critic wrote a single word, "Ouch". Another was the review for the 1960's film, "The Bible" for which the reviewer wrote, "The book was better".
A title at Talking Points Memo got me thinking about this again. Some of you may have read that the NRA is suing it's advertising firm (the NRATV crowd) for over-billing the NRA. What sort of dollars are involved, you ask
Quote:The NRA says that it paid big money for AMc for the NRATV work. “By 2017, the NRA’s aggregate payments to Ackerman and Mercury totaled nearly $40 million annually,” the filing reads.
But in any case, the teaser title on TPM's front page for this story is...
Quote:Hand in the Ammo Box?