Have I finally pulled out an American pop-culture reference that is lost on the bonny? Well, hoo-ray for me.
He's the mascot of a beverage (perhaps erstwhile; I haven't seen it in some time). Here's a can...
He is also a political figure. In his campaign he employed a nichname in an effort to show that he was the true salt, that he was one of the people. Sadly, those cats were hep to his multi-billion dollar sugar-water empire, and did not fall for his ruse. (He would have been a great, sweet, red ruler.)
He bears a superficial resemblance to the Kool Aid guy, but he's far more intelligent, a bit capricious, and far less trustworthy. Great to party with, though. The Kool Aid guy is shown here during a hard stretch in the late '80s; he was hit hard by the market crash in '87, but he savvily invested his few remaining funds in Microsoft and is now quite comfortable. So comfortable, in fact, that he seldom has to appear in public any more.