@livinglava,
Quote:Marketing/promotion is business propaganda.
Political propaganda is political marketing/promotion.
That is a formulation of the issue that though fairly common does not bear much scrutiny. By failing to make necessary differentiations you've ended up with a locked-in conclusion that what Goebbels did in Germany is the same thing that Honda does when it advertises the Civic as the best selling car in Canada (which it is).
You get a bit closer with the part of this sentence I've bolded.
Quote:Also note that the most effective propaganda works by differentiating itself from propaganda and passing as valid information.
Here you acknowledge the role of purposeful deceit. Absent that intention, the term "propaganda" loses any useful meaning. Also, one probably has to differentiate the spheres of product marketing versus political promotion because of the possible/likely/real consequences of propaganda in that second sphere are far more dire. Even acknowledging the real consequences of tobacco or fossil fuel (etc) companies' propaganda operations, Reynold's Tobacco or Exxon are not going to lead us to a totalitarian style of civic organization except via shifts into the political sphere.
There's an extremely enlightening book I can recommend to you and everyone who hasn't read it:
The Father of Spin: Edward Bernays and the Birth of Public Relations. And crimminey, used copies available for $2.95. If you're interested in PR and manipulation of masses of people, this book really has to be in your library.