@ehBeth,
Quote:I wonder what [Hofstadter's] take on the current anti-intellectualism would be. Pages of footnotes a la McCarthy aren't the thing these days.
I wonder about that too. But I suspect he'd be little surprised at the nature of this problem given his study of it through US history. He'd probably focus, as others have, on factors in the current situation that make these anti-intellectual tendencies even more pronounced (ie a large audience effectively captured within a closed-off epistemological universe).
Re branding... Trump plays this game well, as any conman who is quick on his/her feet does. But it is a skill/strategy that marks Republican politics.
I think this is probably because so many in GOP leadership (or who use that party) come out of the business community where there is both motive and expertise in selling the product even if the product is absolute crap or deadly. Nurses, teachers, social workers, professors, working stiffs, etc come out of backgrounds that are very different and which have very different desired goals and styles of communication.
As I see it, the Tea Party was effectively a necessary rebranding of conservative politics after Bush. As the appeal of that diminished, something like Trumpism or Bannonism was certain to arise, proffered as the new face of modern conservatism. And when Trump fails, there will be massive forgetting and worship for a new brand.