Brexit may not just be historic. It could soon be alcoholic.
It appears that lawyers aren’t the only ones looking to parlay U.K.’s vote to leave the
European Union into a business opportunity.
The Boston Beer, the maker of Samuel Adams Boston Lager, is seeking to trademark
“Brexit” as a name of a hard cider.
DBL Law trademark attorney and blogger Alex Montgomery has more on the company’s
filing with the federal trademark office:
Quote:
On June 24th, as the world was contemplating the consequences of the United
Kingdom’s “Brexit” vote to leave the European Union…the beer company filed a
trademark application with the Trademark Office for BREXIT in Class 033 for
“[h]ard cider.” The application was filed on an intent-to-use basis. Don’t be
surprised if the Boston Beer Company comes out with a BREXIT Cider soon.
Mr. Montgomery notes other “Brexit” trademark applications that are now pending,
including one for clothing and another for dietary and nutritional supplements.
A patent attorney from Houston has also filed an application to register “Texit,” a
term coined as the Texas version of Brexit. That application covers hunting apparel,
T-shirts and baseball caps.
A Boston Beer spokeswoman couldn’t say exactly what the plans were for Brexit cider.
She told Law Blog that the company has worked with cider makers from the U.K.
and sources some apples from the country for its “Angry Orchard” line of hard cider.
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