@rosborne979,
Dunno, the plan is to try some different (non-advertising) revenue streams, and divide the revenue between the platform, the community managers, and the content creators. That means dividing a currently small pie even smaller but I am hoping that by giving the majority of the revenue to the community that this will enable better revenue streams from optional user subscriptions (better because the ad market infringes too much on content and because it is a sick market that is dying from years of irritating and tracking their users). Given that the subscription will both keep the site lights on as well as reward the people who provide the entertainment and keep the theater clean there may be enough users willing to subscribe (at around $3/month) to get the extra featureset and to support the community.
Right now the exact details are being figured out but the goal is that subscribers will be donating a portion of their subscription revenue to the communities and topic authors they enjoy, as measured by their voting.
So if a user wants to optionally subscribe to the site they can, and get some extra features. The most significant of which is that their votes turn into microtransactions rewarding the communities they frequent and the content generators they enjoy.
It's a bold crazy plan, but worst case scenario is it keeps losing a bit of money or comes close to breaking even.
Edit: Please note that the site will always be free, it will have optional subscriptions for those who would like to support the community.