Equus wrote:What was the first television drama (not a newscast or event) to air a program in color? (December, 1953)
Not the Colgate Comedy Hour.
I remember believing as a kid that color TV was a hoax, nothing more than a tinted plastic sheet you put over the screen. I was amazed to visit a department store and see an episode of Gunsmoke in color. By the way, Gunsmoke is not the right answer, either.
Right answer is a drama series, not a comedy or variety show. Was also on radio (but never in color!) before TV. The show returned to B&W after this brief experiment. It was a classic show of the 1950's. A revival of this show in the 1960's was all in color.