@H2O MAN,
True, THD is RainSoft's #1 lead generation program. Dealers eat this up.
However, you are incorrect about the leasing of floor space. THD does not charge RS or their dealers for the positioning of the sidecap displays in the stores. They do, however, charge a small installation fee.
The THD program has been a huge success for THD and RS dealers, not so for RS corporate.