But the new doll isn't fat, just normal.
The iconic doll is in a prolonged sales slide, and nothing toymaker Mattel (MAT) does seems to be working.
For the all-important holiday quarter last year, Barbie sales fell by a jaw-dropping 13 percent. Sales were down about six percent for all of 2013.
Barbie sales have been in decline for some time, but the recent losses are particularly steep. Only a year earlier, Barbie sales were only down four percent worldwide for the fourth quarter and three percent for the year.
One of the most famous toys in American history is clearly losing her appeal. And that's especially painful for Mattel, because the 54-year-old Barbie brand brings in enormous profits. Barbie has very high gross margins, no royalty payouts, and efficient advertising expenditures, one Needham & Co analyst told Reuters last year.
Not sure what has gone wrong with Barbie in this culture