@izzythepush,
No doubt that money talks, in this story as in others, but there's a fundamental flaw in the out-pour of grief about the EU coming out of US newspapers and pundits. And that is that the EU is not a geopolitical force; it is not a "power"; it does not have a common foreign policy nor common armed forces. And therefore one should not expect it to come together as a geopolitical force.
The EU could have grown into such a power, but the US has always opposed it as it could have threatened NATO from within. Since the expansion to 26 countries, it's now a long gone dream. The EU will never be a "power", and will always remain just a trading group, at least in the foreseeable future.
When Israel annexed the Golan, nobody expected the EU to go on the war path or cut all economic ties with Israel... Everybody assumed that the EU is powerless and will remain so, right?.. So why expect biting EU sanctions against Russia now?