Nimh scolded me a little for being unfair in my treatment of American Viewpoint (who, as you'll remember, had devised this little drill that showed there was a non-statistically-valid* determination of the political stance of professors). While I agreed, in principal, that I was grossly unfair to them, I thought I'd add something else from their website so we'd all know just WHERE this "non-partisan" group is coming from. Just to be fair, this is their entire page titled "WHY" with a few things bolded by me for a more "powerful message."
*A poll based on "answers" from self-selected sampling cannot be considered valid. Only those who have a bone to pick are likely to reply. The more moderate answers will be left out of the mix by the nature of who is willing to respond to the questions.
Quote:
Why You Need Us
Proven nationwide experience from presidential to local politics;
Washington-based firm with a national reputation for winning campaigns with action-oriented analysis and powerful message building;
The client diversity of a big firm with the client attention of a small firm;
Expertise on the gender gap, and building coalitions between the devout/secular right and moderates;
Linda DiVall's reputation as a strategist, whose accuracy and candidness has earned her the clout and attention of Capitol Hill and the national press corps;
A National Monitor polling program for tracking of emerging political trends and development of GOP message strategy; and
An array of services: custom designed surveys with client-specific banners, trend DARTS, focus groups designed and moderated by American Viewpoint, and Perception Analyzer groups.
