Glenn Beck TV Show to End

He also plays The Apocalypse card. His schtick appeals to The Backyard Bunker, Keep Your Guns Loaded and Stock Up On Canned Food crowd. In other words: scared white men. His fans are the same people who were shivering in their combat boots for the Y2K collapse that never happened. It's an easy mentality to pull the strings on. Just tell them what they want to hear and Beck is a master of that.

... by JTT to filibuster opinions that differ from his or her own ...

Since the beginning of 2011, seven radio stations have dropped Glenn Beck's show.

Buckley radio dropped Beck from five of its stations - WOR in New York City and four in Connecticut. Philadelphia's WPHT and Madison's WTDY also replaced Beck. Kansas City's KMBZ moved Glenn Beck from his coveted morning slot to a significantly less desirable late-evening slot.

Further, due to Jewish Funds for Justice's terrific work, five New York City radio stations have already committed to keeping Glenn Beck off the air there.

Forbes contributor Rick Ungar explains the financial significance of Beck losing radio affiliates - especially a NYC station:

While the radio show can survive the loss of the smaller markets in the Buckley group, no radio program can long survive the loss of New York as being shut-out of the nation's largest market makes selling national advertising exceptionally difficult if not completely impossible.

This is particularly true when you add in the loss of affiliates in major markets such as Philadelphia and the show's getting the boot out of the key morning drive slot in Kansas City.

Although much attention has been given to the dramatic decline of Glenn Beck's sponsor-dry Fox News show, this significant drop in radio support reminds us that Beck's decline isn't limited to just television.

The verdict: Glenn Beck is bad for business, whether it be television or radio.

All of which meant Fox News was left with a ratings success that it couldn’t turn into big profits, which in turn meant hosting Glenn Beck represented a symbolic victory of sorts for Fox News. (We’ll show those liberals!) But it was a hollow victory that came without blue chip invoices attached. Traditionally, Rupert Murdoch is not in the business of celebrating hollow victories.

Last month, AOL’s Daily Finance published an eye-opening analysis of Beck’s advertising base, as compared to his cable news competitors in the same time slot. Daily Finance found that Beck’s show, during a one-week period, attracted 39 different advertisers, while MSNBC’s Hardball boasted 59, and CNN’s The Situation Room drew from more than 100 advertisers. CNN’s 5 p.m. sponsors included Madison Ave. studs like Procter & Gamble and Microsoft. Beck’s? SeniorPeopleMeeting.com, a dating service for retired folk.

Yes, Glenn Beck has higher ratings than The Situation Room. But raise your hand if you think SeniorPeopleMeeting.com paid more to advertise on Glenn Beck than Microsoft did to be on The Situation Room.

Yeah, me neither.

How much has the advertising exodus cost Fox News? In September 2009, ColorForChange, which was instrumental in launching the Beck ad boycott, published its analysis. Based on advertising rates it concluded that Glenn Beck was bringing in approximately $600,000 less per-week (or approximately $2.4 million per-month), than it was before the boycott began. Keep in mind, that’s when 50 or 60 advertisers had jumped ship. Today, that number hovers between 300-400.

Bottom line? The ad rates go down, even if Glenn Beck remains the third highest rated show in cable news.

As Brad Adgate, director of research for the ad-buying giant Horizon Media, noted in an email to me yesterday [emphasis added]:

Ad rates are predicated on supply and demand, not ratings. If the show has low demand and an oversupply of advertiser inventory, the show will not get premium ad pricing no matter how many viewers. >

Note that ratings are of secondary importance to revenues. That’s a lesson Beck may have just learned the hard way.

Mr. Beck’s ratings plummeted 31 per cent in the first three months of 2011, compared with the same period last year. His audience among viewers in the key 25-to-54-year-old cohort plunged 38 per cent to fewer than 500,000.

Mr. Beck has still been drawing almost two million viewers during his 5 p.m. time slot, which is more than the number who tune in to the four competing cable news channels combined. But Beck diehards tend to be older, while serious political news junkies are returning again to CNN.

Another factor that seems to be coming into play is his loss of younger listeners/viewers

Quote:

Another factor that seems to be coming into play is his loss of younger listeners/viewers

If the major advertisers are already boycotting the show then the demographics dont matter.

most of the viewer loss in Beck’s audience drop was in the coveted 18-49 year old age bracket. Those are the viewers that drive advertising rates and ultimately keep shows on television and in business. Those were the people that Beck lost.

Among listeners 25 to 54, attractive to advertisers, WISN was in 11th place from 8:30 to noon in February, while WTMJ was in first with Charlie Sykes' conservative talk show, according to ratings numbers from Arbitron. That WISN didn't benefit during February's increased focus on state politics is a sign of Beck's weakness among Milwaukee radio listeners.