McGent must watch Fox News.
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A Knight Ridder report on a major new study released last week, shows that a majority of Americans have held at least one of three mistaken impressions about the US-led war in Iraq, and those misperceptions contributed to much of the popular support for the war. The study,
entitled "Misperceptions, The Media and the Iraq War", conducted by the Program
on
International Policy Attitudes (PIPA) at the University of Maryland,
also
showed that the more people watched certain commercial news media, the
more
likely they were to hold at least one of the misperceptions. The study
found that those who primarily watch Fox News are significantly more
likely
to have misperceptions, while those who primarily listen to NPR or
watch
PBS are significantly less likely.
"When evidence surfaces that a significant portion of the public has
just
got a hole in the picture ... this is a potential problem in the way
democracy functions," says Clay Ramsay, research director for the
Washington-based Program on International Policy Attitudes, which
studies
foreign-policy issues.
The study looked at three propositions, which to date -- according to
government reports and accepted public surveys -- are false:
* US forces found weapons of mass destruction in Iraq.
* There's clear evidence that Iraqi President Saddam Hussein
worked closely with the Sept. 11 terrorists.
* People in foreign countries generally either backed the US-
led war or were evenly split between supporting and opposing it.
The Baltimore Sun reports that sixty percent of all respondents
believed in
at least one of the statements. But there were clear differences in
perceptions among devotees of the various media outlets. Eighty percent
of
Fox News viewers were likely to hold one of the three incorrect
beliefs.
Only 23 percent of the NPR/PBS audience held one of the three incorrect
beliefs.
Seventy-one percent of those who relied on CBS for news
held a false impression, as did 61 percent of ABC's audience,
and 55 percent of NBC viewers. Fifty-five percent of CNN
viewers and 47 percent of Americans who rely on the print
media as their primary source of information also held at
least one misperception.
In total, 45 percent of Fox viewers believed all three misperceptions,
while the other commercial networks scored between 12 percent and 16
percent. Only nine percent of print readers believed all three, while
only
four percent of the NPR/PBS audience did.
Interestingly, the study found that these misperceptions are not the
result
of a lack of attention to current events. The more people watched
commercial TV, the more likely they were to hold a misperceptions (only
CNN
reversed this trend). Only those who read print more often were likely
to
have "fewer misperceptions as they pay more attention." The Sun reports
that Fox News declined to be interviewed for their story. (It should
also
be noted that very few American media outlets mentioned in the study
reported on its findings.) NPR spokeswoman Laura Gross told the Sun,
"It
proves that what we're doing is great journalism. We're telling the
truth
and we let our audience decide."
The study also revealed some political dimensions to people's beliefs.
Republicans who followed the news closely were more likely to hold
misperceptions, while Democrats who didn't follow the news were more
likely
to hold one of the three statements to be true. While 50 percent of
Republicans who listen to NPR/PBS believed one of the statements, few,
if
any Democrats did.
The response to the report differed. The Inter Press Service News
Agency
quotes Marvin Kalb, a former television correspondent and a senior
fellow
of the Shorenstein Center on the Press, Politics and Public Policy at
the
Kennedy School of Government at Harvard University, who called the
report a
"dangerously revealing study."
While Kalb said he had some reservations about the specificity of the
questions directed at the respondents, he noted that, "People who have
had
a strong belief that there is an unholy alliance between politics and
the
press now have more evidence." Fox, in particular, has been accused of
pursuing a chauvinistic agenda in its news coverage despite its motto,
"We
Report, You Decide."
Conservative talk radio host Rush Limbaugh took a dim view of the
study,
especially for the positive marks it gave to NPR. Mr. Limbaugh gave his
'Caller of the Day' award to a man from Massachusetts who said "I think
it's time for us to do our own study. Let's take a sample of NPR
listeners,
and see what percentage of them believes flagrantly false propositions
about US history, or economics, or any other subject."
The American Journalism Review takes a lengthy look in its
October/November
issue at the question 'Does the media cause misperceptions among the
public?' In the article, both liberal and conservative journalists and
commentators argue that one reason that people held these false
impression
is that they feel Saddam Hussein is such an evil person that anything
bad
about him must be true. Others felt that "the general public doesn't
necessarily watch entire newscasts, read entire newspapers and consume
the
large quantities of reports that political types or those in
Washington,
D.C., might." And newspaper editors say that the coverage of the war in
Iraq was quite comprehensive, and they don't fault the media for any
lingering public misperceptions.
Karlyn Bowman, resident fellow at the American Enterprise Institute,
says
that people are more likely to be guided by their values when answering
these questions than by what's actually going on.
"I think journalists assume that American opinions are based on facts,
because most people in journalism are dealing with facts on a regular
basis," says Bowman, who studies public opinion. "I'm not sure that's
how
the American people, being mostly inattentive, make decisions and form
opinions." They are "more likely to consult their values."
But along with numerous other reasons, the study's authors point to the
role played by the Bush administration, particularly Vice President
Cheney,
in perpetuating some of the misperceptions. And PIPA's program director
Stephen Kull cited instances in which TV and newspapers gave prominent
coverage to reports that banned weapons might have been found in Iraq,
but
only modest coverage when those reports turned out to be wrong. Susan
Moeller, a University of Maryland professor, said that much reporting
had
consisted of "stenographic coverage of government statements", with
less
attention to whether the government's statements were accurate.
PIPA is a joint program of the Center on Policy Attitudes (COPA) and
the
Center for International and Security Studies at Maryland (CISSM),
School
of Public Affairs, University of Maryland. The study was based on a
series
of seven nationwide polls conducted from January through September of
2003.
For the entire study of seven polls the total sample was 9,611
respondents,
and for the in-depth analysis, the sample was 3,334 respondents.
Funding
for this research was provided by the Rockefeller Brothers Fund and the
Ford Foundation.
The polls were conducted by Knowledge Network, using its nationwide
panel,
which is randomly selected from the entire adult population and
subsequently provided internet access. The Monitor reported on the new
polling techniques being developed by Knowledge Networks in 2000.
Author
Michael Lewis also profiled the company in his book and TV series, "The
Future Just Happened."
The full report and the questions asked can be found at PIPA.
http://www.pipa.org/OnlineReports/Iraq/Media_10_02_03_Report.pdf
