@High Seas,
Really now. You want to play dollars , High Seas?
Remember we are talking about how these figures give us any understanding of the American public. Their viewership is a very non-random sample (i.e. their viewers represent a specific demographic) that is fewer than 3% of Americans.
With dollars, the impact is even less significant.
Fox's impact in dollars is even more insignificant then their impact on eyeballs. From your link, Fox News pulls in $538.4 million. How does this rather insignificant part of our economy say anything about us?
We spend twice this on Budweiser. Silly Bandz do almost half this amount. Of course all this is dwarfed by the $10 billion we spend on pornography.
Arguing the Fox News sales figures mean anything about the public at large is bogus.