I seriously think this new logo can eventually find its way into the design section of the Museum of Modern Art. It's that sleek.
I wonder if they think they're appealing to the dieting crowd. Big hint: at least this dieting gal doesn't want things that look diet. I want them to look big, rich and flavorful, to give that kind of a look and feel when the taste and mouth appeal can't.
You think this cup makes it look big, rich and flavorful?
In a way I can see what you mean, but what my conception of rich and flavorful must be different.
For instance, when I'm looking in the soup or frozen aisle, those green cans and green boxes for um, Healthy Choice(?) and the like are a big turn off to me. They just "look" like they would be bland tasting, again, too generic.
Hey! I always buy Progresso soups, broth, bread crumbs, and Barilla pasta.
tsar, knowing your proclivity toward Hagen Daz, how do you feel about their packaging?
Would you have been as likely to start buying it if it was in a container like this? Without the words artifically flavored of course....
I don't want my food to look generic and streamlined. Since I can't readily see the food in the packaging, I'd like the package to reflect how UNgeneric and UNstreamlined my experience with it will be.
Like, "Wow, that food tasted really generic. I suppose that's all right though. Its streamlined quality made it go down so much more quickly, I didn't even notice how unspecial and unsatisfying it was."
Oh, BTW, 68% of the people polled said they didn't like SBC's new logo.
When I realized I was runny out
Well I don't really like either of 'em so there.
...Funny that this cup looks like Target to me - as the Targets I know all sell Starbucks....
if 68% of the people are saying they don't like the loga AFTER it was put out, I don't think the pre-testing could be that different.
What’s your goal with the new rebranding and logo effort?
MG: We are looking to create a global identity and this is not just a domestic play. We need a brand that reflects our values, and the ones I’m speaking about are fun, optimism, simplicity and mobility and also showing that with great design. When you see Seattle’s Best Coffee and all of our marketing, you’ll get a very clear picture of what we stand for.
No matter the ultimate motivation, Starbucks has thrown another salvo in what has been one of the more heated business competitions in the country: the fight for share in the $13.7 billion specialty-coffee category. Analysts are applauding Starbucks' move. "Seattle's Best offers Starbucks enormous growth potential," says John Glass, who covers restaurants for Morgan Stanley. "And it makes sense to partner with Burger King and Subway against a common enemy: McDonald's." With Starbucks seemingly saturated on every street corner across the country, the company needs to deliver its blend to other channels in order to expand. The Seattle's Best brand will sell for lower prices at fast-food joints than what Starbucks sells in its own stores.
Read more: http://www.time.com/time/business/article/0,8599,1990813,00.html#ixzz0p0stQVYu