Like with this CG animation production, we would like to expand our business into other entertainment areas beyond what we are currently involved.
Why didn't they make the movie back in the '90s? Why are they waiting till now?
That cheesy live-action Super Mario Bros. movie that came out in the early '90s came out at the peak of SMB popularity. SMB fandom was big back in the late '80s to early '90s.
I wonder why that is, there's so much original source material.