What challenges do you or marketing companies face in today's society while trying to promote a brand?
It's a very tough marketing world right now. One of the new challenges we face is that the landscape of marketing along with the old "standards" of marketing are changing rapidly. Every time I think I've nailed down my best marketing plans something changes. Phone Books are becoming obsolete, FaceBook has risen from obscurity to dominance in only a few years, Google constantly changes their crawling algorithms and consumers are using new devices to locate products and services.
It's a constant challenge. I pull my hair out frequently over this stuff.