I don't think Palin has any intention of running for political office again. And why should she? Since she resigned as governor of Alaska, she has made about $12 million dollars, about $7 million of which was for her book. She is definitely not one of the little people any more.
Her two main interests seem to be making money and staying in the spotlight, and she is extremely successful at doing both of those things. And she has positioned herself quite nicely as a star among conservative Republicans, and as a prime force in the Tea Party movement. She's a fantastic cheerleader, with a lively personality, and she really knows how to work a crowd.
She's not interested in the drudgery and actual work that goes along with holding political office. She probably spends more time on her hair and makeup every morning than she does boning up on current affairs by reading a daily paper. That's why she couldn't name anything she reads when Katie Couric asked her about it.
She's shown no intention of actually wanting to run for president, but she keeps the media dangling so they remain interested. Why they continue to cover her every move and talk about her so much, I have no idea. She's photogenic, but not particularly interesting. She delivers speeches other people write for her for which she is very well paid. In interviews, even the ones I've watched on Fox news, she continues to be embarrassingly uninformed and inarticulate, with very few ideas of her own. She babbles about the country needing "common sense solutions", but never really reveals what those solutions should be. She makes statements that are often outrageous, or flat out lies, and then she complains her remarks were distorted. It is impossible for me to take her seriously as a candidate for high office. She does not appear to have any depth or real substance at all. She's become a political celebrity, but that's quite different than being a serious candidate or even a serious political contender.
I have no problem with her cashing in on her new found popularity and celebrity. She should rake in as much as she can while she's a hot property. And, if she wants to act like a diva, she might as well do that now too, while people are willing to put up with it.
Palin is much more popular with men than she is with women. I think that's because she's a very pretty woman and men may just find her good to look at and find her quirky manner cute. There's nothing wrong with that. Many women, on the other hand, may actually listen to her, and find her to be more than a little shallow.