@Ceili,
Really? (learning..)
I use part unbleached and that is pretty white. Whole wheat (which I've more or less lifelong disliked, in, for example, whole wheat wonder bread, and the old hippy place bad hamburger buns, not that the white bread ones weren't bad too) leads to a brownish taste I've never liked. It comes in a package named whole wheat and looks... tan. On the contrary, I do like a lot of whole grain bread, go figure, and am susceptible to those with seeds or nuts in them, of whatever value.
My gallon jars of semolina flour look a little yellower than unbleached, somewhat coarser, and not tan, or at least not tan like those labelled "whole wheat".