@farmerman,
Quote:EXPLAIN the cultural significance of the Pelaco ad.
1What does the phrase signify
2ISsit the fact that and aboriginal is even wearing a shirt and is telling us that it feels like he has nothing on?
Im having just as difficult a time with the reference and your and debs response , just as much as you were confused about Sets use of uncle Ben and Aunt Jemima.
Well (obviously) it's part of our (Australian) unthinking, lacking-in-awareness past racism, farmer .... similar to the old Aunt Jemima ads in the US. (The things were thought were OK at the time!
)
Pelaco was the major producer of shirts in Oz for a long, long time. Very respectable & successful company! And this ad was used (for years) without comment or objection. It would never have
occurred to Pelaco (or the Oz public) that there might be something objectionable about using the image of an aboriginal person (with some sort of demented grin plastered on his face!) to advertise their products.
And well, Australians all
knew that Aborigines endlessly wandered around the outback (on "walk about") fully naked, hunting, etc ... so I guess the "enhancement" of a Pelaco shirt indicated progress! "Mine tink it they fit" = "I think they fit". An endorsement of the superiority of the product. Why exactly the image of an aboriginal was chosen, I'm not exactly clear about. Maybe it was considered "cute" or "endearing" or something? But it was a very famous & successful Australian advertisement, widely circulated in the media for over 30 years. Till the penny dropped that it might not be
quite right!
So there you go, farmer. A bit of "cultural interpretation for you!