Even Betty Bowers, America's greatest Christian, agrees with my psychologist friend:
Mrs. Betty Bowers' Christian Newsletter
McCain Bloopers from a Campaign Full of Them!
I'm fascinated by the rebranding of products that goes on in this ever-resourceful, credulous, crumbling America of ours. John McCain, a selfish, spoiled, name-dropping chatterbox, who simply couldn't stop yapping to the North Vietnamese, is rebranded a selfless hero. Sarah Palin, a lying pathological narcissist, is improbably rebranded as, well, sane. And Barrack Obama, someone who made his start being kind to the poor, is rebranded an anti-Jesus terrorist! Well, honestly, if we Republicans can successfully rebrand Jesus himself as a bellicose materialist, is anyone truly safe from an inventive Madison Avenue make-over?
What is most entertaining about John McCain and Sarah Palin is that they don't wait for someone else to rebrand them; they are too busy marketing themselves. And they prefer their slogans as vivid as they are simple. Barracuda! Hero! Pit-bull! Maverick! It's a conceited -- and cynical -- undertaking. It is also a patronizing acknowledgement of a rather base base, which prefers a good story to a real one.
In the desperate throes of ineptitude and the toxic backwash of the frenzied hatred and racism they have coyly set in motion, Palin/McCain [sic.] have turned their hobby of repackaging on their opponent. And it's getting rather uncomfortable to watch. And if you think what they say in public is unseemly and shocking, just wait until you see the stuff they didn't release, on an exclusive copy of their campaign attack ad bloopers: