@okie,
Good morning. Your questions, Okie, are not all that naive in my mind.
The 34% is U.S. federal and state income taxes and does not include taxes like payroll or real estate. I don't know if the 34% includes taxes paid on profits earned from operations in other countries.
Gross income is, I guess, the same as gross revenue or sales before expenses. Not relevant here.
Net Income vs Taxable Income gets rather interesting. Well, as interesting as accounting ever gets.
Suppose HD buys a truck to deliver refrigerators. $50K for a truck that will be in service for 5 years. On its books there will be a charge in determining Net Income of $10K a year (depreciation) for each of the 5 years.
But the government decides that it wants to encourage the purchase of trucks.
So it tells the IRS to allow HD to write off the entire $50K (accelerated depreciation) in the 1st year.
So Net Income is different from Taxable Income although in theory it should balance out over time. But if HD, as an expanding business, adds a new truck every year it will never even out.
Retailing is a pretty straight forward business which is why the tax rate for WMT (34%) is closer to the "sticker price" of corporate income tax.
Companies like GE and P&G are not only far flung multinationals but also have activities that create timing differences between Net Income and Taxable Income in far greater numbers then a simple HD truck. The treatment of Research and Development expenditures comes to mind.
Are you sorry you asked for clarification?