mysteryman wrote:So,apparently moveon DID get special treatment after all.
Now, since the NY Times is admitting it,how can you on the left continue to deny it?
i for one never claimed they didn't get a discount rate. rudy got the same figure.
so what's the beef ?
i
love special rates. admittedly, my personal experience negotiating for print ads has been pretty much all national monthly magazines, but at least in that market, getting a discounted rate is usually based on either previous business volume or the expectation of volume future advertising of a similar footprint.
additionally, the article states that freedomwatch received a similar price, which you'll remember it passed on. as i said, my experience is with monthlies. even with a friend on the inside at a couple, i was never able to get any assurance as to what page our ad would appear on.
part of the determining factor in placement is "getting there first", i.e., okay the ad and put cash in the upward palm first.
another part is; client "a" is willing to pay full pop for a guarantee of placement in a certain section of the magazine. client "b" wants a guaranteed placement, but only wants to pay the discounted rate.
as advertising is the "business" aspect of publication, guess which client gets more of what he wants.
if the first section is where these types of ads are usually found, it's pretty logical that it is also where freedomwatch's ad would most likely be placed.
as far as "guarantee of date of publication", what lead time was involved ? that is, how many days previous to the desired date did freedomwatch attempt to contract? did they have cash on hand, or want to defer payment ?
had they advertised before? were they interested in future ads, or was this a one shot deal?
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look, i feel like moveon could have made a similar statement in a different way. but for me, this isn't about what was said, but freedom of speech.
i won't get into the cleland and kerry thing again, but i will say that, as some of you may remember from back then, allowing the whole swift boat thing to go on with out condemnation was a sword that cut both ways.
i sure didn't hear anyone on the right complain about the smearing of decorated veterans back then.
and now the sword is cutting in the other direction.
how's it feel ?