Atheism

The like pervading guidance of taste by pecuniary repute is traceable in the prevalent standards of beauty in animals. The part played by this canon of taste in assigning her place in the popular aesthetic scale to the cow has already been spokes of. Something to the same effect is true of the other domestic animals, so far as they are in an appreciable degree industrially useful to the community—as, for instance, barnyard fowl, hogs, cattle, sheep, goats, draught-horses. They are of the nature of productive goods, and serve a useful, often a lucrative end; therefore beauty is not readily imputed to them. The case is different with those domestic animals which ordinarily serve no industrial end; such as pigeons, parrots and other cage-birds, cats, dogs, and fast horses. These commonly are items of conspicuous consumption, and are therefore honorific in their nature and may legitimately be accounted beautiful. This class of animals are conventionally admired by the body of the upper classes, while the pecuniarily lower classes—and that select minority of the leisure class among whom the rigorous canon that abjures thrift is in a measure obsolescent—find beauty in one class of animals as in another, without drawing a hard and fast line of pecuniary demarcation between the beautiful and the ugly. In the case of those domestic animals which are honorific and are reputed beautiful, there is a subsidiary basis of merit that should be spokes of. Apart from the birds which belong in the honorific class of domestic animals, and which owe their place in this class to their non-lucrative character alone, the animals which merit particular attention are cats, dogs, and fast horses. The cat is less reputable than the other two just named, because she is less wasteful; she may even serve a useful end. At the same time the cat's temperament does not fit her for the honorific purpose. She lives with man on terms of equality, knows nothing of that relation of status which is the ancient basis of all distinctions of worth, honor, and repute, and she does not lend herself with facility to an invidious comparison between her owner and his neighbors. The exception to this last rule occurs in the case of such scarce and fanciful products as the Angora cat, which have some slight honorific value on the ground of expensiveness, and have, therefore, some special claim to beauty on pecuniary grounds.

The dog has advantages in the way of uselessness as well as in special gifts of temperament. He is often spoken of, in an eminent sense, as the friend of man, and his intelligence and fidelity are praised. The meaning of this is that the dog is man's servant and that he has the gift of an unquestioning subservience and a slave's quickness in guessing his master's mood. Coupled with these traits, which fit him well for the relation of status—and which must for the present purpose be set down as serviceable traits—the dog has some characteristics which are of a more equivocal aesthetic value. He is the filthiest of the domestic animals in his person and the nastiest in his habits. For this he makes up in a servile, fawning attitude towards his master, and a readiness to inflict damage and discomfort on all else. The dog, then, commends himself to our favor by affording play to our propensity for mastery, and as he is also an item of expense, and commonly serves no industrial purpose, he holds a well-assured place in men's regard as a thing of good repute. The dog is at the same time associated in our imagination with the chase—a meritorious employment and an expression of the honorable predatory impulse. Standing on this vantage ground, whatever beauty of form and motion and whatever commendable mental traits he may possess are conventionally acknowledged and magnified. And even those varieties of the dog which have been bred into grotesque deformity by the dog-fancier are in good faith accounted beautiful by many. These varieties of dogs—and the like is true of other fancy-bred animals—are rated and graded in aesthetic value somewhat in proportion to the degree of grotesqueness and instability of the particular fashion which the deformity takes in the given case. For the purpose in hand, this differential utility on the ground of grotesqueness and instability of structure is reducible to terms of a greater scarcity and consequent expense. The commercial value of canine monstrosities, such as the prevailing styles of pet dogs both for men's and women's use, rests on their high cost of production, and their value to their owners lies chiefly in their utility as items of conspicuous consumption. Indirectly, through reflection upon their honorific expensiveness, a social worth is imputed to them; and so, by an easy substitution of words and ideas, they come to be admired and reputed beautiful. Since any attention bestowed upon these animals is in no sense gainful or useful, it is also reputable; and since the habit of giving them attention is consequently not deprecated, it may grow into an habitual attachment of great tenacity and of a most benevolent character. So that in the affection bestowed on pet animals the canon of expensiveness is present more or less remotely as a norm which guides and shapes the sentiment and the selection of its object. The like is true, as will be noticed presently, with respect to affection for persons also; although the manner in which the norm acts in that case is somewhat different.

Real life . . . no, there's no app for that. -- Setanta, March, 2014

I glad to see that many secular groups in Europe have kept up with it.

Even before hamburgers . . . in the The Odyssey,

They wouldn't have much traction if they didn't.