Re: What does Negative Campaign Ads accomplish/appropriate?
Linkat wrote:How is this different than apply for a job or promotion? On a job interview - you discuss your virtues and qualifications - it is unacceptable to point out negative flaws of your competition. Isn't running for office a type of job interview? The public is hiring you?
I disagree with your analogy. If I'm looking to hire someone I can ask them to come in and be interviewed one-on-one with any of several people. I can also have the HR folks, who presumably hold the same biases I have toward the candidate (i.e. are they a good fit for the job/company?), look into their history and verify that what is on the resume is true. When was the last time any political candidate made themselves available to each and every voter in their district for one-on-one interviews? Who is your biased resource for assistance in making your political choice? If you called the 4 current candidates for Gov. in MA and asked them to come to your house for 2 hours each so you could ask them questions do you think any of them would show up? (Maybe Grace Ross... she doesn't seem to be in much demand.)
A closer analogy might be in hiring a general contractor to add an addition to your house or redo your kitchen. You have limited access to what you can find out about them and they have public reputations that can sway you. But when they come to your house to give you an estimate there is nothing that prevents them from pointing out that the last guy you got an estimate from isn't licensed, doesn't have insurance, does crappy work, etc.. If the 1st contractor told you they had a license and then the 2nd told you that the 1st didn't and because of that you checked into it and found out it was true, you'd probably be thanking them.
I'll freely admit that some of the negative ads are just crap. No argument there. At the same time some of the ads and claims the candidates make for themselves are crap too and the negative ads from their opponents are the only source of rebuttal. It's when those negative ads show up that the press actually starts to look into the claims by both sides and sort things out.